Category: Change makers

Case Study: My Schools Tucson

Understand and explore all your school options.

MySchoolsTucson is a Tucson-centric, family-focused online school locator. It offers families a simple, understandable, and unbiased opportunity to find and learn about ALL Tucson schools. MySchoolsTucson is a centralized, “one-stop-shop” for families seeking to explore their options. This mobile-friendly resource is powered by the local nonprofit, Community Investment Corporation (CIC).

Community Investment Corporation (CIC), through our Family and School Engagement Program (FSE), hopes Tucson parents will feel more confident and informed about decisions regarding their child’s education. Researching and exploring schools can be overwhelming – our goal is to make this process simpler. The site brings school information to Tucson parents and caregivers in a free, time-saving, easy-to-understand manner.

Services:

Content Strategy, Discovery, Logo Design, Mobile Responsive Website, SEO, Style Guide, UX Strategy & Design

Full Discovery and Strategy sessions with program staff
Site mapping and information architecture
Wireframes
Theme development and mobile optimization
Integration with Customized tool for mapping schools around Tucson
Successful SEO strategy developed

Working with Single Focus Web and the owner Cecily has been a great experience. We had a very tight timeline for a website and Single Focus Web delivered! Cecily was responsive to our messages and questions, and she made sure we felt great about every part of the website. I know that when I work with Single Focus Web, my projects will move quickly, efficiently, and I will be included in the process so that I'm happy with the results.

Ginette Gonzalez Digital Marketing manager, CIC Tucson

Case Study: Tech Law AZ

The University of Arizona Law's TechLaw program

A Brighter Future at the Intersection of Law, Tech, and Business

There is a growing need for professionals who understand both technology and law, and can synthesize the demands and opportunities of both. Tech-savvy lawyers add value in traditional legal settings—the law firm, the boardroom, the courthouse—but they also increasingly play critical roles in private firms and government offices where that shape technology norms and policy.

TechLaw AZ believes more organizations will need lawyers who have also received rigorous technical training. In order to help fill that demand, they are recruiting STEM students to law, cultivating faculty work in law and technology, partnering with tech-focused employers, and convening special events that examine how technology is changing the practice of law and the administration of justice.

University of Arizona Law’s TechLaw program was created to start a new kind of dialog, and a new kind of lawyer. Their work fosters a unique approach to law and technology that is geared toward fully understanding and solving a problem using the best available mix of technical, legal, and industry tools and standards.

Services:

Content Strategy, Custom Taxonomies and Content Types, Discovery, Logo Design, Mobile Responsive Website, SEO, Style Guide, UX Strategy & Design

Full Discovery and Strategy sessions with program faculty
Site mapping and information architecture review
Wireframes
Theme development and mobile optimization
Custom content types for Faculty and Fellows as well as Discourse and Research Items with searchable library based on custom taxonomies.
Linked content types allow dynamic population of articles and topics based on selected faculty profile.
Successful SEO strategy developed to help launch of new site.

I love this so much.

Jane Bambauer Professor of Law at the University of Arizona

Case Study: Tucson Audubon Society

More than birdwatching: an inclusive hub for a leading non-profit

Tucson Audubon is southeast Arizona’s leading non-profit engaging people in the conservation of birds and their habitats.

They work for a future in which we are connected to our natural world through birds, and protecting our natural resources in a responsible and sustainable manner.

Tucson Audubon Society is more than just birdwatching! They involve the community through recreational birding, field trips, an annual festival, education activities, conservation actions, and meaningful volunteering opportunities.

They also have two offsite locations, Mason Center and the Paton Center for Hummingbirds.

Services:

Digital, Discovery, Mobile Responsive Website, Modern Events Calendar, SEO, UX Strategy & Design

Full Discovery and Strategy sessions with program staff
Site mapping and information architecture review
Wireframes
Theme development and mobile optimization
Custom Meet Your Birds library
Modern Events Calendar for field trips
Multiple themes for annual festival content pages
Custom template for Neon CRM pages
Custom branded theme for Shopify installation
Industry standard SEO and security plugins

It's been a pleasure working with Jessica and Cecily on the Tucson Audubon Society website. They were super responsive to our questions and developed a custom site that meets all of our needs.
They walked us through the many steps of creating a new site and made it very easy for us. And we thank them for their unending patience in working with us!

Matt Griffiths

Communications Coordinator, Tucson Audubon Society

Case Study: CIC Tucson

CIC unlocks the door to the American Dream.

“CIC unlocks the door to prosperity for all members of our community to reclaim the American Dream.”

CIC is a nonprofit dedicated to the financial empowerment of Pima County and the surrounding area since 1996.

We give the members of our community, who are shut out of and left behind in our economy, access to the knowledge and financing they need to pursue new opportunities.

“The system may not recognize your value, but we do.”

The guiding principle CIC lives by is: Nobody who has the desire and diligence to participate in our economy should ever be on the outside looking in.

Services:

Content Strategy, CRM Implementation, Digital, Inquiry Forms, Logo Design, Mobile Responsive Website, SEO, Style Guide, UX Strategy & Design

Full Discovery and Strategy sessions with marketing team
Site mapping and information architecture review
Wireframes
Logo design, style guide and stock photography library
Theme development and mobile optimization
Custom Payment System for loan recipients.
Several online loan forms, from advanced intake forms to simple loan inquiries.
Successful SEO strategy developed to fight previous low rankings.

The client was ready to redesign their website, but without an outdated logo.

Single Focus Web offered a logo package that included an updated logo design of CIC’s logo and creating new brand that can grow with the organization.

Overall, it was a successful branding project with complete client input. CIC’s new brand continues to be a success across all digital platforms and media.

With new loan programs, the client needed a refresh of their visual identity, specially photography.

Single Focus Web’s solution was a library of stock photography, focusing on diversity in small businesses and families. These fit into the new site which included a fresh color palette and custom fonts.

Working with the Single Focus Web team has been both enjoyable and educational. Not only do they do an incredible job of developing a user friendly website, but the provide you with the tools to keep it up date, dynamic and full of important content. In this rapidly changing digital landscape working with Cecily and Jessica to keep things beautiful on a budget is exactly what nonprofits need.

Jennie Grabel

Former Director of Marketing, CIC

Case Study: Emerge Center Against Domestic Abuse

Case Study: Emerge Center Against Domestic Abuse

The Emerge Center believes that communities where everyone is safe are possible.

Beyond the traditional approach of providing survivors with resources including emergency shelter, safety planning and DV education, Emerge engages the entire community in addressing the underlying causes of abuse. Why? Domestic abuse is a community problem, and we believe that our communities are the solution.

Services:

Bloomerang, Content Strategy, CRM Implementation, Digital, Discovery, Donation Forms, Mobile Responsive Website, SEO, UX Strategy & Design

Full Discovery and Strategy sessions with program staff
Site mapping and information architecture review
Wireframes
Theme development and mobile optimization
Online intake forms, resource library and request forms process simplified
Successful SEO strategy developed to fight previous low rankings.

I had the privilege of completing a project with Cecily that she had worked on with my organization prior to my joining it. I greatly appreciate her thoroughness, her patience in working with us through multiple iterations, as well as her patience and willingness to explain many things to me about web design. She is very responsive, goes beyond in providing customer support and service, and delivers a high-quality product and the skill set that allows the customer to keep it current and dynamic. Our new site is engaging and fresh and we saw this immediately in an increase in traffic to the site. The tools she provided enable us to continue to add and refresh content regularly, which we could not do at the same level on our previous site. This was my first time managing the build and launch of a major website and I could not have asked for a better person to work with on it than Cecily.

Andrea Carmichael

Development Manager, Emerge Center Against Domestic Abuse

Case Study: Literacy Connects

Growing a culture of literacy

From birth through adulthood, Literacy Connects’ programs offer opportunities for learners of all ages to realize their potential — at school and in the workplace, as parents, as consumers and as participants in the life of our community. Last year, our staff and more than 1,500 dedicated volunteers helped more than 50,000 individuals in Southern Arizona.

In a city identified as the sixth-poorest metropolitan area in the U.S., Literacy Connects aims to address Tucson’s high levels of poverty at its roots – by providing innovative strengths-based programming that motivates learners to make sustainable changes in their lives. We do this through intentional alignment with community partners around common goals. The result is a growing culture of literacy in Southern Arizona and a shared understanding of literacy’s importance to the life, health and future of all of its citizens.

Services:

Content Strategy, CRM Implementation, Digital, Discovery, Donation Forms, Mobile Responsive Website, SEO, UX Strategy & Design

Full Discovery and Strategy sessions with both program and development staff
Site mapping and information architecture review
Wireframes
Theme development and mobile optimization
Event registrations with calendar and Google maps
Industry standard SEO and security plugins
Individual page templates for 5 programs

Case Study: Children’s Clinics

Exceptional care for Children and Families

Children’s Clinics is a comprehensive medical home that offers southern Arizona’s families a unique environment to meet the health care needs of their children with more than 25 medical and dental specialty clinics, primary care, behavioral health, and therapy services under one roof. Located in the Square & Compass Building on the Tucson Medical Center (TMC) campus, Children’s Clinics is a nonprofit organization providing family-centered, comprehensive outpatient medical and therapy services in a comfortable and engaging atmosphere.

Services:

Content Strategy, CRM Implementation, Digital, Discovery, Donation Forms, Mobile Responsive Website, SEO, UX Strategy & Design

Full Discovery and Strategy sessions with both program and development staff
Site mapping and information architecture review
Wireframes
Theme development and mobile optimization
CRM deployment
Embedded donation widgets with custom styling
Industry standard SEO and security plugins

Working with Single Focus Web was a dream come true. We had an outdated, static site and Single Focus Web created a beautiful, interactive site that truly brought us into the 21st century. The process was painless, flexible, thorough, and fun. Cecily was a joy to work with and created a product of which we are very proud.

Gemma Thomas

Chief Administrative Officer, Children's Clinics

Case Study: Pima IDA

Improving the standard of living for Pima County residents

The Pima IDA is a nonprofit corporation designated a political subdivision of the State of Arizona incorporated with the approval of Pima County.

The Pima IDA is authorized by Arizona statutes to issue bonds to provide funds for the financing or refinancing of the costs of the acquisition, construction, improvement, rehabilitation or equipping of a project. By statute, neither Pima IDA nor Pima County lend their general credit to these bonds – instead the bonds are solely payable from the revenues of the borrower.

Services:

Content Strategy, CRM Implementation, Digital, Discovery, Donation Forms, Logo Design, Mobile Responsive Website, SEO, Style Guide, UX Strategy & Design

Full Discovery and Strategy sessions with all involved parties
Site mapping and information architecture review
Wireframes
Custom Logo Design and new style guide provided
Theme development and mobile optimization
Customized Bond Issue lists and meetings calendar
Industry standard SEO and security plugins

The client had an outdated logo from the 1990s. They were in a difficult position, with being ready to redesign their website, but not wanting to move forward with an extremely old logo.

Single Focus Web offered the client a logo/branding package that included a redesign of the Pima IDA logo and a logo library that included alternative versions like stacked, social, greyscale and reverse.

Overall, it was a successful branding project with minimal revisions, and complete client input. Their new brand is ready to grow with their upcoming goals.

Thank you for your good work on the Pima IDA website. It looks great, so happy to see it finally live! Thanks for all your hard work getting this designed and implemented!

Michael A. Slania

PIMA IDA Legal Advisor, Russo, Russo & Slania

Case Study: Family Housing Resources

Financial freedom through housing support & education

Family Housing Resources, Inc. (FHR) was established by the Industrial Development Authority of Pima County in 1991 as a statewide organization dedicated to providing low- and moderate-income families an opportunity to obtain quality, affordable housing.

FHR has assisted nearly 12,000 individuals and families during the last 27 years in achieving the American Dream: homeownership.

In 2019, FHR expanded to include pathways to increased wealth and financial freedom through housing support, education and strategic partnerships. FHR began offering access to student loan debt reduction services. FHR is committed to serving community needs in the most effective and productive ways possible.

Additionally, Family Housing Resources, Inc., established the FHR Cares Community Investment Fund as a charitable organization. They needed to include the grant giving and details of the charity on the new FHR website.

Services:

Content Strategy, CRM Implementation, Digital, Discovery, Donation Forms, Logo Design, Mobile Responsive Website, SEO, Style Guide, UX Strategy & Design

Full Discovery session with program staff
Information architecture review
Wireframes
Logo design and style guide
Custom icon system
Theme development and mobile optimization
Online intake forms, resource library and volunteer message board/forum created
Integration with new Bloomerang CRM
Industry standard SEO and security plugins

The client had an outdated logo from the 1990s. They were in a difficult position, with being ready to redesign their website, but not wanting to move forward with an extremely old logo.

Single Focus Web to the rescue! We offered the client a logo/branding package that included a redesign of the FHR logo and creating a visual identity for all of FHR’s programs and services.

The clients charity giving fund, FHR Cares, also needed a refresh. They wanted the logo of the community investment fund to visual fit within the new FHR brand.

Overall, it was a successful branding project with minimal revisions, and complete client input. Their new brand is ready to grow with their upcoming goals.

With several new program changes and a new debt recovery program, the client needed a visual identity for each program.

Single Focus Web’s solution was a series of custom icons for the various programs. These fit into the brand guide which included new color palette and custom fonts.

These additions elevated FHR’s brand to a new level of sophistication.

Working with Cecily and Jessica was great, they are both a wonderful combination of knowledgeable and kind. They took all of our small ideas and comments and turned them into a wonderful new website that is exactly what we were hoping for but never really articulated!

Meghan Heddings

Executive Director, Family Housing Resources

Case Study: Old Pueblo Community Services

When people face homelessness, OPCS can help transform lives.

Old Pueblo Community Services began in 1996, with one home and a mission to provide safe and affordable housing for persons leaving prison homeless.

Within a short time, OPCS had become a reputable, supportive environment for men needing a Second Chance. Based on that reputation, OPCS grew from that one house to over ten recovery communities and numerous scattered site apartment units.

Today OPCS provides safe affordable housing options to approximately 400 persons every day. They employ a team of approximately 80 staff who assist approximately 2,000 persons per year, with over 500 moving into permanent housing each year.

Services:

Content Strategy, CRM Implementation, Digital, Discovery, Donation Forms, Mobile Responsive Website, Neon CRM, SEO, UX Strategy & Design

Full Discovery and Strategy sessions with program staff
Site mapping and information architecture review
Wireframes
Theme development and mobile optimization
Online intake forms, resource library and volunteer message board/forum created
Integration with new Bloomerang CRM
Industry standard SEO and security plugins

Thank you Single Focus for all your help and guidance. We are getting so many complements on our new site!

Old Pueblo Community Services

Category: Change makers

Case Study: My Schools Tucson

Understand and explore all your school options.

Services:

The Project

Case Study: Tech Law AZ

The University of Arizona Law's TechLaw program

A Brighter Future at the Intersection of Law, Tech, and Business

Services:

The Project

Case Study: Tucson Audubon Society

More than birdwatching: an inclusive hub for a leading non-profit

Services:

The Project

Case Study: CIC Tucson

CIC unlocks the door to the American Dream.

Services:

The Project

before

after

BRANDING/IDENTITY PACKAGE

Logo Design

Stock Photography Assets

Brand Elements

Case Study: Emerge Center Against Domestic Abuse

The Emerge Center believes that communities where everyone is safe are possible.

Services:

The Project

Case Study: Literacy Connects

Growing a culture of literacy

Services:

The Project

Case Study: Children’s Clinics

Exceptional care for Children and Families

Services:

The Project

Case Study: Pima IDA

Improving the standard of living for Pima County residents

Services:

The Project

before

after

BRANDING/IDENTITY PACKAGE

Logo Design

Case Study: Family Housing Resources

Financial freedom through housing support & education

Services:

The Project

before

after

BRANDING/IDENTITY PACKAGE

Logo Design

Color palette & branded fonts

Custom Icons

Brand Guide

Case Study: Old Pueblo Community Services

When people face homelessness, OPCS can help transform lives.

Services:

The Project