Case Study: My Schools Tucson

MySchoolsTucson.org New Website

Case Study: My Schools Tucson

Understand and explore all your school options.

MySchoolsTucson is a Tucson-centric, family-focused online school locator.  It offers families a simple, understandable, and unbiased opportunity to find and learn about ALL Tucson schools.  MySchoolsTucson is a centralized, “one-stop-shop” for families seeking to explore their options. This mobile-friendly resource is powered by the local nonprofit, Community Investment Corporation (CIC).

Community Investment Corporation (CIC), through our Family and School Engagement Program (FSE), hopes Tucson parents will feel more confident and informed about decisions regarding their child’s education.  Researching and exploring schools can be overwhelming – our goal is to make this process simpler. The site brings school information to Tucson parents and caregivers in a free,  time-saving, easy-to-understand manner.

Services:

The Project

  • Full Discovery and Strategy sessions with program staff
  • Site mapping and information architecture
  • Wireframes
  • Theme development and mobile optimization
  • Integration with Customized tool for mapping schools around Tucson
  • Successful SEO strategy developed
Working with Single Focus Web and the owner Cecily has been a great experience. We had a very tight timeline for a website and Single Focus Web delivered! Cecily was responsive to our messages and questions, and she made sure we felt great about every part of the website. I know that when I work with Single Focus Web, my projects will move quickly, efficiently, and I will be included in the process so that I'm happy with the results.

Case Study: SAAF (Southern AZ AIDS Foundation)

New Website for Southern Arizona AIDS Foundation

Case Study: SAAF (Southern AZ AIDS Foundation)

Southern Arizona AIDS Foundation Logo

SAAF: Your Life Matters

Since its inception back in 1997, Southern Arizona AIDS Foundation has remained committed ensuring that we, as a community, continue advancing health, well-being, and social justice for those living with HIV, LGBTQ+ individuals, and communities marginalized by society in Arizona and beyond.

SAAF’s clients are able to receive case management as they learn to navigate their life with a new or existing diagnosis. Through their case manager, SAAF’s clients are eligible to receive housing, psychosocial services, food services, complimentary therapies, and access to other resources. clients know that as well.

Prevention is at the core of making sure that our community stays healthy physically and mentally. SAAF provides HIV and STI testing. Some of their programs aim to prevent relationship abuse, substance abuse, and suicide by implementing evidence-based curricula in their trainings and psychosocial services. SAP (Syringe Access Program) meets people where they are by providing safer practices and allowing folks to have access to resources when they need them. Now with the addition of SAAF Health, people in our community will have access to gender-affirming primary care at no cost.

Services:

The Project

  • Full Discovery and Strategy sessions with program staff
  • Site mapping and information architecture review
  • Wireframes
  • Theme development and mobile optimization
  • Custom integration with DoGooder Advocacy tool for advocacy initiatives. 
  • Integration with Bloomerang CRM for donations
  • Online Events and Registration Management process created
  • Successful SEO strategy developed to ensure SAAF gains the online audience it deserves
Cecily and her team are the best in town!! They created a beautiful, functional site for our multimillion-dollar nonprofit, resulting in an almost-immediate improvement in our search rankings, increased traffic to the site, and decreased bounce rate. Our customers have loved how easy the site is to navigate and how it integrates with our CRM. Single Focus has been an incredible teammate in this project--from the moment we sat down to do discovery, Cecily listened to our lofty hopes and dreams for the site and provided her expertise to make it all become a reality. Since launch, they've been there every step of the way--they trained our team to manage the site on our own and have responded quickly to every question that's come up since the hand-off. We are so thrilled with the end result and can't recommend the Single Focus crew highly enough!
Khylie Gardner
Director of Marketing, Communications + PR, Tucson JCC

Case Study: Tucson Audubon Society

Case Study: Tucson Audubon Society

More than birdwatching: an inclusive hub for a leading non-profit

Tucson Audubon is southeast Arizona’s leading non-profit engaging people in the conservation of birds and their habitats.

They work for a future in which we are connected to our natural world through birds, and protecting our natural resources in a responsible and sustainable manner.

Tucson Audubon Society is more than just birdwatching! They involve the community through recreational birding,  field trips, an annual festival, education activities, conservation actions, and meaningful volunteering opportunities. 

They also have two offsite locations, Mason Center and the Paton Center for Hummingbirds.

Services:

The Project

  • Full Discovery and Strategy sessions with program staff
  • Site mapping and information architecture review
  • Wireframes
  • Theme development and mobile optimization
  • Custom Meet Your Birds library
  • Modern Events Calendar for field trips
  • Multiple themes for annual festival content pages
  • Custom template for Neon CRM pages
  • Custom branded theme for Shopify installation
  • Industry standard SEO and security plugins
It's been a pleasure working with Jessica and Cecily on the Tucson Audubon Society website. They were super responsive to our questions and developed a custom site that meets all of our needs.
They walked us through the many steps of creating a new site and made it very easy for us. And we thank them for their unending patience in working with us!
Matt Griffiths
Communications Coordinator, Tucson Audubon Society

Case Study: Casa de los Niños

Casa de los Niños New Website

Case Study: Casa de los Niños

Casa de los Niños; A Voice for Children and Families

The mission of Casa de los Niños is to promote child well-being and family stability in our community.

For over 49 years, Casa de los Ninos  has served Tucson community to prevent child abuse and neglect and to support and empower families. We deliver a continuum of evidence-based services to effectively address the needs of children and families within our community.

By focusing on the whole family, Casa de los Niños helps everyone become stronger, more resilient, and able to thrive.

Services:

The Project

  • Full Discovery and Strategy sessions with program staff
  • Site mapping and information architecture review
  • Wireframes
  • Theme development and mobile optimization
  • Custom integration with eTapesty Donation System for donations.
  • Online intake forms and client forms
  • SEO strategy developed using Yoast and other tools.
  • Accessibility standard provided by Accessibe.
I have been working with Cecily for almost a year, and the experience has been fantastic. She is responsive, understanding of what we need, and always kind and friendly. Single Focus Web designs and codes beautiful websites, and it seems like anything we want to do she can get it done! Any nonprofit who wants a modern, clean, professional website should definitely look into Single Focus Web!
Melinda Gee-McDaniel
Vice President of Development & Public Relations, Casa de los Niños

Case Study: Children’s Clinics

Children's Clinics New Website

Case Study: Children’s Clinics

Children's Clinics logo

The Children’s Clinic: Meeting the Special Needs of Children and Families

Children’s Clinics is a comprehensive medical home that offers southern Arizona’s families a unique environment to meet the health care needs of their children with more than 25 medical and dental specialty clinics, primary care, behavioral health, and therapy services under one roof. Located in the Square & Compass Building on the Tucson Medical Center (TMC) campus, Children’s Clinics is a nonprofit organization providing family-centered, comprehensive outpatient medical and therapy services in a comfortable and engaging atmosphere.

Services:

The Project

  • Mini Discovery and Strategy sessions with program staff
  • Site mapping and information architecture review
  • Theme development and mobile optimization
  • Custom integration with Bloomerang and Kindful Donation Systems for donations, events and peer-to-peer giving. 
  • SEO strategy implemented using Yoast and other tools.
Cecily and her team are the best in town!! They created a beautiful, functional site for our multimillion-dollar nonprofit, resulting in an almost-immediate improvement in our search rankings, increased traffic to the site, and decreased bounce rate. Our customers have loved how easy the site is to navigate and how it integrates with our CRM. Single Focus has been an incredible teammate in this project--from the moment we sat down to do discovery, Cecily listened to our lofty hopes and dreams for the site and provided her expertise to make it all become a reality. Since launch, they've been there every step of the way--they trained our team to manage the site on our own and have responded quickly to every question that's come up since the hand-off. We are so thrilled with the end result and can't recommend the Single Focus crew highly enough!
Khylie Gardner
Director of Marketing, Communications + PR, Tucson JCC

Case Study: Children’s Museum Tucson

Case Study: Children’s Museum Tucson

Refreshing new look for the Museum

The Children’s Museum Tucson was in need of a website refresh to align with pandemic needs.  They now have a new mobile-first design that is easy to navigate and fully accessible. 

The pandemic forced the museum, along with organizations across the country, to shut their doors. As they returned to in-person events, visitors want to discover safe ways to get back to the museum.

Their new website does just that.

The museum has 17,000 square feet and 13 exhibit areas filled with components that encourage kids to build, create, imagine, explore and discover. This is play-based learning at its best!

Services:

The Project

  • Full Discovery and Strategy sessions with program staff
  • Site mapping and information architecture review
  • Wireframes
  • Mobile first UX Design
  • Modern Events Calendar: powerful and easy to use management system to streamline ticketing process
  • Online inquiry forms, and summer camp sign up process simplified
  • Successful SEO strategy developed to fight previous low rankings.
  • Custom popups for rotating promotions

Case Study: CIC Tucson

Case Study: CIC Tucson

CIC unlocks the door to the American Dream.

“CIC unlocks the door to prosperity for all members of our community to reclaim the American Dream.”

CIC is a nonprofit dedicated to the financial empowerment of Pima County and the surrounding area since 1996.

We give the members of our community, who are shut out of and left behind in our economy, access to the knowledge and financing they need to pursue new opportunities.

“The system may not recognize your value, but we do.”

The guiding principle CIC lives by is: Nobody who has the desire and diligence to participate in our economy should ever be on the outside looking in.

Services:

The Project

  • Full Discovery and Strategy sessions with marketing team
  • Site mapping and information architecture review
  • Wireframes
  • Logo design, style guide and stock photography library
  • Theme development and mobile optimization
  • Custom Payment System for loan recipients. 
  • Several online loan forms, from advanced intake forms to simple loan inquiries.
  • Successful SEO strategy developed to fight previous low rankings.

before

after

BRANDING/IDENTITY PACKAGE

Logo Design

The client was ready to redesign their website, but without an outdated logo.

Single Focus Web offered a logo package that included an updated logo design of CIC’s logo and creating new brand that can grow with the organization. 

Overall, it was a successful branding project with complete client input. CIC’s new brand continues to be a success across all digital platforms and media.

Stock Photography Assets

Brand Elements

With new loan programs, the client needed a refresh of their visual identity, specially photography.

Single Focus Web’s solution was a library of stock photography, focusing on diversity in small businesses and families. These fit into the new site which included a fresh color palette and custom fonts.

Working with the Single Focus Web team has been both enjoyable and educational. Not only do they do an incredible job of developing a user friendly website, but the provide you with the tools to keep it up date, dynamic and full of important content. In this rapidly changing digital landscape working with Cecily and Jessica to keep things beautiful on a budget is exactly what nonprofits need.
Jennie Grabel
Former Director of Marketing, CIC

Case Study: Emerge Center Against Domestic Abuse

Emerge Center New Website

Case Study: Emerge Center Against Domestic Abuse

The Emerge Center believes that communities where everyone is safe are possible.

Beyond the traditional approach of providing survivors with resources including emergency shelter, safety planning and DV education, Emerge engages the entire community in addressing the underlying causes of abuse. Why? Domestic abuse is a community problem, and we believe that our communities are the solution.

Services:

The Project

  • Full Discovery and Strategy sessions with program staff
  • Site mapping and information architecture review
  • Wireframes
  • Theme development and mobile optimization
  • Online intake forms, resource library and request forms process simplified
  • Successful SEO strategy developed to fight previous low rankings.
I had the privilege of completing a project with Cecily that she had worked on with my organization prior to my joining it. I greatly appreciate her thoroughness, her patience in working with us through multiple iterations, as well as her patience and willingness to explain many things to me about web design. She is very responsive, goes beyond in providing customer support and service, and delivers a high-quality product and the skill set that allows the customer to keep it current and dynamic. Our new site is engaging and fresh and we saw this immediately in an increase in traffic to the site. The tools she provided enable us to continue to add and refresh content regularly, which we could not do at the same level on our previous site. This was my first time managing the build and launch of a major website and I could not have asked for a better person to work with on it than Cecily.
Andrea Carmichael
Development Manager, Emerge Center Against Domestic Abuse

Case Study: Children’s Advocacy Center of Southern Arizona

Children's Advovocacy Center New Website

Case Study: Children’s Advocacy Center of Southern Arizona

Where abuse ends and healing begins

Before Children’s Advocacy Centers existed, a child could end up having to tell the worst story of his or her life repeatedly, to doctors, law enforcement officers, lawyers, therapists, investigators, judges, and others. They would have to talk about that traumatic experience in a police station where they think they might be in trouble, or they could be asked the wrong questions by well-meaning teachers or other adults, that could actually end up compromising the potential case against the abuser.

When law enforcement or the Department of Child Safety believe a child may be experiencing abuse, the child is brought to the Children’s Advocacy Center—a safe, trauma informed, child-focused environment—by a non-offending family member or caregiver.

The child will tell their story once to a trained forensic interviewer who knows the right questions to ask in a way that does not retraumatize the child. Then, a team that includes medical professionals, law enforcement, prosecution, Department of Child Safety, victim advocacy, and other professionals make decisions together about how to best help the child based on the interview. This is called the multidisciplinary team (MDT) response and is a core part of the work of the Children’s Advocacy Center.

 

Services:

The Project

  • Full Discovery and Strategy sessions with program staff
  • Site mapping and information architecture review
  • Wireframes
  • Custom Online Training Center to certify Mandatory Reporters locally as well as nationally.
  • Custom built certificate and grade system for Mandatory Reporter Training
  • Theme development and mobile optimization
  • Integration with new Bloomerang CRM
  • Industry standard SEO and security plugins

Case Study: Casa de los Niños

Casa de los Niños website

Case Study: Casa de los Niños

Helping kids. Healing families. Casa de los Niños is the voice for children.

Our deep-rooted community connection acts as a guiding force for Casa de los Niños’ vision to increase the number of children and families living safe and healthy lives. We deliver a continuum of services –evidence-based and best practice models meld together prevention, intervention, and treatment strategies to effectively address the needs of at-risk children and their families within our community.

Services:

The Project

  • Full Discovery and Strategy sessions with program staff
  • Site mapping and information architecture review
  • Wireframes
  • Theme development and mobile optimization
  • Online intake forms, class registration and event listings process simplified
  • Successful SEO strategy developed.
Cecily and Single Focus Web came to us highly recommended...and our expectations were high. She rose so far above those high expectations! Cecily is truly an expert in web design. And with that, she brings this incredible focus, organization, and wonderful energy. She made our redesign go so smoothly...she kept us on schedule ( not an easy task!), and offered creative solutions to issues as they appeared. We love our new site, and she continues to offer her keen eye and expertise. She is remarkably responsive, innovative, open to new ideas - a joy!
Lisa Webster
Director, Development & Community Relations at Casa de los Niños