Case Study: CIC Tucson

Case Study: CIC Tucson

CIC unlocks the door to the American Dream.

“CIC unlocks the door to prosperity for all members of our community to reclaim the American Dream.”

CIC is a nonprofit dedicated to the financial empowerment of Pima County and the surrounding area since 1996.

We give the members of our community, who are shut out of and left behind in our economy, access to the knowledge and financing they need to pursue new opportunities.

“The system may not recognize your value, but we do.”

The guiding principle CIC lives by is: Nobody who has the desire and diligence to participate in our economy should ever be on the outside looking in.

Services:

The Project

  • Full Discovery and Strategy sessions with marketing team
  • Site mapping and information architecture review
  • Wireframes
  • Logo design, style guide and stock photography library
  • Theme development and mobile optimization
  • Custom Payment System for loan recipients. 
  • Several online loan forms, from advanced intake forms to simple loan inquiries.
  • Successful SEO strategy developed to fight previous low rankings.

before

after

BRANDING/IDENTITY PACKAGE

Logo Design

The client was ready to redesign their website, but without an outdated logo.

Single Focus Web offered a logo package that included an updated logo design of CIC’s logo and creating new brand that can grow with the organization. 

Overall, it was a successful branding project with complete client input. CIC’s new brand continues to be a success across all digital platforms and media.

Stock Photography Assets

Brand Elements

With new loan programs, the client needed a refresh of their visual identity, specially photography.

Single Focus Web’s solution was a library of stock photography, focusing on diversity in small businesses and families. These fit into the new site which included a fresh color palette and custom fonts.

Working with the Single Focus Web team has been both enjoyable and educational. Not only do they do an incredible job of developing a user friendly website, but the provide you with the tools to keep it up date, dynamic and full of important content. In this rapidly changing digital landscape working with Cecily and Jessica to keep things beautiful on a budget is exactly what nonprofits need.
Jennie Grabel
Former Director of Marketing, CIC

Case Study: Tucson Jewish Community Center

Tucson Jewish Community Center New Website

Case Study: Tucson Jewish Community Center

Tucson Jewish Community Center Website

The Tucson JCC has something for everyone

We strive to be an outstanding (perhaps the pre-eminent) Jewish Community Center in North America.

The J Tucson creates community based on Jewish values by providing the highest quality programs and services in a safe and secure environment for all people of all ages.

The Tucson Jewish Community Center (Tucson JCC) is a community space located in central Tucson at the base of the beautiful Catalina Foothills. For over 60 years, the Tucson Jewish Community Center has been a home away from home for Tucsonans of all ages, abilities, faiths, and identities. We serve more than 5,000 people from all walks of life who come to the JCC to grow, play, learn, and relax.

 

 

Services:

The Project

  • Full Discovery and Strategy sessions with program staff
  • Site mapping and information architecture review
  • Wireframes
  • Theme development and mobile optimization
  • Custom integration with DAXKO Operating System for classes, fitness calendars and memberships. 
  • Online intake forms, Membership and login process simplified
  • Successful SEO strategy developed to fight previous low rankings.
Cecily and her team are the best in town!! They created a beautiful, functional site for our multimillion-dollar nonprofit, resulting in an almost-immediate improvement in our search rankings, increased traffic to the site, and decreased bounce rate. Our customers have loved how easy the site is to navigate and how it integrates with our CRM. Single Focus has been an incredible teammate in this project--from the moment we sat down to do discovery, Cecily listened to our lofty hopes and dreams for the site and provided her expertise to make it all become a reality. Since launch, they've been there every step of the way--they trained our team to manage the site on our own and have responded quickly to every question that's come up since the hand-off. We are so thrilled with the end result and can't recommend the Single Focus crew highly enough!
Khylie Gardner
Director of Marketing, Communications + PR, Tucson JCC

Case Study: Emerge Center Against Domestic Abuse

Emerge Center New Website

Case Study: Emerge Center Against Domestic Abuse

The Emerge Center believes that communities where everyone is safe are possible.

Beyond the traditional approach of providing survivors with resources including emergency shelter, safety planning and DV education, Emerge engages the entire community in addressing the underlying causes of abuse. Why? Domestic abuse is a community problem, and we believe that our communities are the solution.

Services:

The Project

  • Full Discovery and Strategy sessions with program staff
  • Site mapping and information architecture review
  • Wireframes
  • Theme development and mobile optimization
  • Online intake forms, resource library and request forms process simplified
  • Successful SEO strategy developed to fight previous low rankings.
I had the privilege of completing a project with Cecily that she had worked on with my organization prior to my joining it. I greatly appreciate her thoroughness, her patience in working with us through multiple iterations, as well as her patience and willingness to explain many things to me about web design. She is very responsive, goes beyond in providing customer support and service, and delivers a high-quality product and the skill set that allows the customer to keep it current and dynamic. Our new site is engaging and fresh and we saw this immediately in an increase in traffic to the site. The tools she provided enable us to continue to add and refresh content regularly, which we could not do at the same level on our previous site. This was my first time managing the build and launch of a major website and I could not have asked for a better person to work with on it than Cecily.
Andrea Carmichael
Development Manager, Emerge Center Against Domestic Abuse

Case Study: Children’s Advocacy Center of Southern Arizona

Children's Advovocacy Center New Website

Case Study: Children’s Advocacy Center of Southern Arizona

Where abuse ends and healing begins

Before Children’s Advocacy Centers existed, a child could end up having to tell the worst story of his or her life repeatedly, to doctors, law enforcement officers, lawyers, therapists, investigators, judges, and others. They would have to talk about that traumatic experience in a police station where they think they might be in trouble, or they could be asked the wrong questions by well-meaning teachers or other adults, that could actually end up compromising the potential case against the abuser.

When law enforcement or the Department of Child Safety believe a child may be experiencing abuse, the child is brought to the Children’s Advocacy Center—a safe, trauma informed, child-focused environment—by a non-offending family member or caregiver.

The child will tell their story once to a trained forensic interviewer who knows the right questions to ask in a way that does not retraumatize the child. Then, a team that includes medical professionals, law enforcement, prosecution, Department of Child Safety, victim advocacy, and other professionals make decisions together about how to best help the child based on the interview. This is called the multidisciplinary team (MDT) response and is a core part of the work of the Children’s Advocacy Center.

 

Services:

The Project

  • Full Discovery and Strategy sessions with program staff
  • Site mapping and information architecture review
  • Wireframes
  • Custom Online Training Center to certify Mandatory Reporters locally as well as nationally.
  • Custom built certificate and grade system for Mandatory Reporter Training
  • Theme development and mobile optimization
  • Integration with new Bloomerang CRM
  • Industry standard SEO and security plugins

Case Study: Casa de los Niños

Casa de los Niños website

Case Study: Casa de los Niños

Helping kids. Healing families. Casa de los Niños is the voice for children.

Our deep-rooted community connection acts as a guiding force for Casa de los Niños’ vision to increase the number of children and families living safe and healthy lives. We deliver a continuum of services –evidence-based and best practice models meld together prevention, intervention, and treatment strategies to effectively address the needs of at-risk children and their families within our community.

Services:

The Project

  • Full Discovery and Strategy sessions with program staff
  • Site mapping and information architecture review
  • Wireframes
  • Theme development and mobile optimization
  • Online intake forms, class registration and event listings process simplified
  • Successful SEO strategy developed.
Cecily and Single Focus Web came to us highly recommended...and our expectations were high. She rose so far above those high expectations! Cecily is truly an expert in web design. And with that, she brings this incredible focus, organization, and wonderful energy. She made our redesign go so smoothly...she kept us on schedule ( not an easy task!), and offered creative solutions to issues as they appeared. We love our new site, and she continues to offer her keen eye and expertise. She is remarkably responsive, innovative, open to new ideas - a joy!
Lisa Webster
Director, Development & Community Relations at Casa de los Niños

Case Study: Literacy Connects

Case Study: Literacy Connects

Growing a culture of literacy

From birth through adulthood, Literacy Connects’ programs offer opportunities for learners of all ages to realize their potential — at school and in the workplace, as parents, as consumers and as participants in the life of our community. Last year, our staff and more than 1,500 dedicated volunteers helped more than 50,000 individuals in Southern Arizona.

In a city identified as the sixth-poorest metropolitan area in the U.S., Literacy Connects aims to address Tucson’s high levels of poverty at its roots – by providing innovative strengths-based programming that motivates learners to make sustainable changes in their lives. We do this through intentional alignment with community partners around common goals. The result is a growing culture of literacy in Southern Arizona and a shared understanding of literacy’s importance to the life, health and future of all of its citizens.

Services:

The Project

  • Full Discovery and Strategy sessions with both program and development staff
  • Site mapping and information architecture review
  • Wireframes
  • Theme development and mobile optimization
  • Event registrations with calendar and Google maps
  • Industry standard SEO and security plugins
  • Individual page templates for 5 programs

Case Study: Southern Arizona Land Trust

Case Study: Southern Arizona Land Trust

Safe Affordable Living in Tucson

In the early stages of the nationwide recession that began in 2007, thousands of homes in Tucson were being foreclosed and sat vacant and abandoned for an extended period. SALT was created as an affordable housing focused land bank so that these distressed properties could be acquired, developed and held for more productive use or resale.  These homes could be made available to Tucson families impacted by the economic downturn.    

Since its inception, SALT has evaluated well over 1,000 properties, acquiring and rehabilitating over 120 homes for its affordable rental portfolio. Further, approximately 60 homes and lots were acquired, rehabilitated and sold with an additional 360 properties added to its land bank. 

Today, SALT continues its mission to serve low to moderate income households with safe, decent, energy efficient affordable Homes. 

Services:

The Project

  • Full Discovery and Strategy sessions with both program and development staff
  • Site mapping and information architecture review
  • Wireframes
  • Theme development and mobile optimization
  • Rental Property tool to display available properties
  • Embedded donation widgets with custom styling
  • Industry standard SEO and security plugins
Working with Single Focus Web on the new Southern Arizona Land Trust (SALT) website was a pleasure and a great learning experience. SALT is a young organization and its story has just begun. Your vision and attention to detail on the new site provides us with a platform to add new chapters to the story, and build a brand in affordable housing.
Jeff Singleton
CEO, SALT Property

Case Study: Habitat for Humanity Tucson

Case Study: Habitat for Humanity Tucson

Homes and dreams are being built

In 1980, Habitat for Humanity Tucson was founded, the first affiliate in the Southwest. Their slogan back then was “People Helping People.” The Founders hoped that building strong and stable homes would establish strong and stable neighborhoods, that thriving neighborhoods would be the cornerstone of thriving communities. They were right.

Over the next several decades, Habitat built hundreds of houses in Corazon del Pueblo, Marana, Amado, Plumer, Desert Vista, Copper Vista, Minton Court, and more. The HabiStore opened its doors in 2006, and has saved over 5,300 tons from the landfill – that’s the equivalent of more than 1,700 dumpsters full of waste! 

They have worked with more than a dozen thriving neighborhoods and communities. Tens of thousands of volunteers and community leaders joined hands and hammers to ensure, for generations, that there’s no place like home!

Services:

The Project

  • Full Discovery and Strategy sessions with program staff
  • Site mapping and information architecture review
  • Wireframes
  • Theme development and mobile optimization
  • Customized skins for volunteer database and donation system
  • Embedded donation widgets with custom styling
  • Industry standard SEO and security plugins
"You are a joy to work with Cecily. I feel like a kid on Christmas with our new site!"
Jade Nunes
Habitat for Humanity Tucson

Case Study: Children’s Clinics

Case Study: Children’s Clinics

Exceptional care for Children and Families

Tu Nidito exists to create a community of acceptance and understanding regarding children in grief. It is our vision that no child grieves alone. As a non-profit, organization specializing in providing free of charge emotional support to children, teens, young adults, and families impacted by the diagnosis of a serious medical condition or death of someone special.

Tu Nidito provides individual and group support and operates on the belief that it is valuable for grieving families to share their stories, memories, experiences and feelings with others who are going through a similar situation. Support resources for the community also include professional workshops, intervention services, phone consultations, referrals, and written resources relating to grieving children and teens, and their families.

Services:

The Project

  • Full Discovery and Strategy sessions with both program and development staff
  • Site mapping and information architecture review
  • Wireframes
  • Theme development and mobile optimization
  • CRM deployment
  • Embedded donation widgets with custom styling
  • Industry standard SEO and security plugins
Working with Single Focus Web was a dream come true. We had an outdated, static site and Single Focus Web created a beautiful, interactive site that truly brought us into the 21st century. The process was painless, flexible, thorough, and fun. Cecily was a joy to work with and created a product of which we are very proud.
Gemma Thomas
Chief Administrative Officer, Children's Clinics

Case Study: True Concord

Case Study: True Concord

Fusing the best voices and instrumentalists from across the country

Tucson’s only GRAMMY-nominated ensemble, True Concord Voices & Orchestra thrills audiences in live performance and over international radio waves. True Concord’s innovative programming fuses the best professional voices and instrumentalists from across the country.

Now in its 17th season, many audience members have been with True Concord since its beginning. A lot has changed since then, but you can continue to count on a commitment to excellence and plenty of creativity—with a few surprises thrown in.

Services:

The Project

  • Full Discovery and Strategy sessions
  • Site mapping and information architecture review
  • Wireframes
  • Digital style guide
  • Theme development and Mobile optimization
  • Password-protected portals for board members, volunteers and musicians
  • Embedded contact forms feed email client
  • Industry standard SEO and security plugins

Color palette & Visual elements

BRANDING COLLAB

Digital Style Guide

The client had a brand guide that included logo, colors, visual elements all for print, but was missing the digital style guide.

Single Focus Web collaborated with the client’s designer to create a digital style guide based on the existing brand system. 

Overall, it was a successful web project with minimal revisions, and compliance with the client’s visual brand. The client loved their new site!