Case Study: Casa de los Niños

Casa de los Niños website

Case Study: Casa de los Niños

Helping kids. Healing families. Casa de los Niños is the voice for children.

Our deep-rooted community connection acts as a guiding force for Casa de los Niños’ vision to increase the number of children and families living safe and healthy lives. We deliver a continuum of services –evidence-based and best practice models meld together prevention, intervention, and treatment strategies to effectively address the needs of at-risk children and their families within our community.

Services:

  • Content Strategy, CRM Implementation, Digital, Discovery, Donation Forms, etapestry, events and classes, Mobile Responsive Website, SEO, UX Strategy & Design
Visit Website

The Project

  • Full Discovery and Strategy sessions with program staff
  • Site mapping and information architecture review
  • Wireframes
  • Theme development and mobile optimization
  • Online intake forms, class registration and event listings process simplified
  • Successful SEO strategy developed.
CasadelosNinos.org
Cecily and Single Focus Web came to us highly recommended...and our expectations were high. She rose so far above those high expectations! Cecily is truly an expert in web design. And with that, she brings this incredible focus, organization, and wonderful energy. She made our redesign go so smoothly...she kept us on schedule ( not an easy task!), and offered creative solutions to issues as they appeared. We love our new site, and she continues to offer her keen eye and expertise. She is remarkably responsive, innovative, open to new ideas - a joy!
Lisa Webster
Director, Development & Community Relations at Casa de los Niños

Case Study: Literacy Connects

Case Study: Literacy Connects

Growing a culture of literacy

From birth through adulthood, Literacy Connects’ programs offer opportunities for learners of all ages to realize their potential — at school and in the workplace, as parents, as consumers and as participants in the life of our community. Last year, our staff and more than 1,500 dedicated volunteers helped more than 50,000 individuals in Southern Arizona.

In a city identified as the sixth-poorest metropolitan area in the U.S., Literacy Connects aims to address Tucson’s high levels of poverty at its roots – by providing innovative strengths-based programming that motivates learners to make sustainable changes in their lives. We do this through intentional alignment with community partners around common goals. The result is a growing culture of literacy in Southern Arizona and a shared understanding of literacy’s importance to the life, health and future of all of its citizens.

Services:

  • Content Strategy, CRM Implementation, Digital, Discovery, Donation Forms, Mobile Responsive Website, SEO, UX Strategy & Design
Visit Website

The Project

  • Full Discovery and Strategy sessions with both program and development staff
  • Site mapping and information architecture review
  • Wireframes
  • Theme development and mobile optimization
  • Event registrations with calendar and Google maps
  • Industry standard SEO and security plugins
  • Individual page templates for 5 programs
LiteracyConnects.org

Case Study: Southern Arizona Land Trust

Case Study: Southern Arizona Land Trust

Safe Affordable Living in Tucson

In the early stages of the nationwide recession that began in 2007, thousands of homes in Tucson were being foreclosed and sat vacant and abandoned for an extended period. SALT was created as an affordable housing focused land bank so that these distressed properties could be acquired, developed and held for more productive use or resale.  These homes could be made available to Tucson families impacted by the economic downturn.    

Since its inception, SALT has evaluated well over 1,000 properties, acquiring and rehabilitating over 120 homes for its affordable rental portfolio. Further, approximately 60 homes and lots were acquired, rehabilitated and sold with an additional 360 properties added to its land bank. 

Today, SALT continues its mission to serve low to moderate income households with safe, decent, energy efficient affordable Homes. 

Services:

  • Content Strategy, CRM Implementation, Digital, Discovery, Donation Forms, Mobile Responsive Website, MobileCause integration, SEO, UX Strategy & Design
Visit Website

The Project

  • Full Discovery and Strategy sessions with both program and development staff
  • Site mapping and information architecture review
  • Wireframes
  • Theme development and mobile optimization
  • Rental Property tool to display available properties
  • Embedded donation widgets with custom styling
  • Industry standard SEO and security plugins
SaltProperty.com
Working with Single Focus Web on the new Southern Arizona Land Trust (SALT) website was a pleasure and a great learning experience. SALT is a young organization and its story has just begun. Your vision and attention to detail on the new site provides us with a platform to add new chapters to the story, and build a brand in affordable housing.
Jeff Singleton
CEO, SALT Property

Case Study: Habitat for Humanity Tucson

Case Study: Habitat for Humanity Tucson

Homes and dreams are being built

In 1980, Habitat for Humanity Tucson was founded, the first affiliate in the Southwest. Their slogan back then was “People Helping People.” The Founders hoped that building strong and stable homes would establish strong and stable neighborhoods, that thriving neighborhoods would be the cornerstone of thriving communities. They were right.

Over the next several decades, Habitat built hundreds of houses in Corazon del Pueblo, Marana, Amado, Plumer, Desert Vista, Copper Vista, Minton Court, and more. The HabiStore opened its doors in 2006, and has saved over 5,300 tons from the landfill – that’s the equivalent of more than 1,700 dumpsters full of waste! 

They have worked with more than a dozen thriving neighborhoods and communities. Tens of thousands of volunteers and community leaders joined hands and hammers to ensure, for generations, that there’s no place like home!

Services:

  • Content Strategy, CRM Implementation, Digital, Discovery, Donation Forms, etapestry, Mobile Responsive Website, SEO, UX Strategy & Design
Visit Website

The Project

  • Full Discovery and Strategy sessions with program staff
  • Site mapping and information architecture review
  • Wireframes
  • Theme development and mobile optimization
  • Customized skins for volunteer database and donation system
  • Embedded donation widgets with custom styling
  • Industry standard SEO and security plugins
HabitatTucson.org
"You are a joy to work with Cecily. I feel like a kid on Christmas with our new site!"
Jade Nunes
Habitat for Humanity Tucson

Case Study: Children’s Clinics

Case Study: Children’s Clinics

Exceptional care for Children and Families

Tu Nidito exists to create a community of acceptance and understanding regarding children in grief. It is our vision that no child grieves alone. As a non-profit, organization specializing in providing free of charge emotional support to children, teens, young adults, and families impacted by the diagnosis of a serious medical condition or death of someone special.

Tu Nidito provides individual and group support and operates on the belief that it is valuable for grieving families to share their stories, memories, experiences and feelings with others who are going through a similar situation. Support resources for the community also include professional workshops, intervention services, phone consultations, referrals, and written resources relating to grieving children and teens, and their families.

Services:

  • Content Strategy, CRM Implementation, Digital, Discovery, Donation Forms, Mobile Responsive Website, SEO, UX Strategy & Design
Visit Website

The Project

  • Full Discovery and Strategy sessions with both program and development staff
  • Site mapping and information architecture review
  • Wireframes
  • Theme development and mobile optimization
  • CRM deployment
  • Embedded donation widgets with custom styling
  • Industry standard SEO and security plugins
ChildrensClinics.org
Working with Single Focus Web was a dream come true. We had an outdated, static site and Single Focus Web created a beautiful, interactive site that truly brought us into the 21st century. The process was painless, flexible, thorough, and fun. Cecily was a joy to work with and created a product of which we are very proud.
Gemma Thomas
Chief Administrative Officer, Children's Clinics

Case Study: True Concord

Case Study: True Concord

Fusing the best voices and instrumentalists from across the country

Tucson’s only GRAMMY-nominated ensemble, True Concord Voices & Orchestra thrills audiences in live performance and over international radio waves. True Concord’s innovative programming fuses the best professional voices and instrumentalists from across the country.

Now in its 17th season, many audience members have been with True Concord since its beginning. A lot has changed since then, but you can continue to count on a commitment to excellence and plenty of creativity—with a few surprises thrown in.

Services:

  • Content Strategy, CRM Implementation, Digital, Discovery, Donation Forms, Mobile Responsive Website, SEO, Style Guide, UX Strategy & Design
Visit Website

The Project

  • Full Discovery and Strategy sessions
  • Site mapping and information architecture review
  • Wireframes
  • Digital style guide
  • Theme development and Mobile optimization
  • Password-protected portals for board members, volunteers and musicians
  • Embedded contact forms feed email client
  • Industry standard SEO and security plugins
TrueConcord.org

Color palette & Visual elements

BRANDING COLLAB

Digital Style Guide

The client had a brand guide that included logo, colors, visual elements all for print, but was missing the digital style guide.

Single Focus Web collaborated with the client’s designer to create a digital style guide based on the existing brand system. 

Overall, it was a successful web project with minimal revisions, and compliance with the client’s visual brand. The client loved their new site!

Case Study: Pima IDA

Case Study: Pima IDA

Improving the standard of living for Pima County residents

The Pima IDA is a nonprofit corporation designated a political subdivision of the State of Arizona incorporated with the approval of Pima County.

The Pima IDA is authorized by Arizona statutes to issue bonds to provide funds for the financing or refinancing of the costs of the acquisition, construction, improvement, rehabilitation or equipping of a project. By statute, neither Pima IDA nor Pima County lend their general credit to these bonds – instead the bonds are solely payable from the revenues of the borrower.

Services:

  • Content Strategy, CRM Implementation, Digital, Discovery, Donation Forms, Logo Design, Mobile Responsive Website, SEO, Style Guide, UX Strategy & Design
Visit Website

The Project

  • Full Discovery and Strategy sessions with all involved parties
  • Site mapping and information architecture review
  • Wireframes
  • Custom Logo Design and new style guide provided
  • Theme development and mobile optimization
  • Customized Bond Issue lists and meetings calendar
  • Industry standard SEO and security plugins
PimaIDA.org

before

after

BRANDING/IDENTITY PACKAGE

Logo Design

The client had an outdated logo from the 1990s. They were in a difficult position, with being ready to redesign their website, but not wanting to move forward with an extremely old logo.

Single Focus Web offered the client a logo/branding package that included a redesign of the Pima IDA logo and a logo library that included alternative versions like stacked, social, greyscale and reverse. 

Overall, it was a successful branding project with minimal revisions, and complete client input. Their new brand is ready to grow with their upcoming goals.

Thank you for your good work on the Pima IDA website. It looks great, so happy to see it finally live! Thanks for all your hard work getting this designed and implemented!
Michael A. Slania
PIMA IDA Legal Advisor, Russo, Russo & Slania

Case Study: Family Housing Resources

Case Study: Family Housing Resources

Financial freedom through housing support & education

Family Housing Resources, Inc. (FHR) was established by the Industrial Development Authority of Pima County in 1991 as a statewide organization dedicated to providing low- and moderate-income families an opportunity to obtain quality, affordable housing.

FHR has assisted nearly 12,000 individuals and families during the last 27 years in achieving the American Dream: homeownership.

In 2019, FHR expanded to include pathways to increased wealth and financial freedom through housing support, education and strategic partnerships. FHR began offering access to student loan debt reduction services. FHR is committed to serving community needs in the most effective and productive ways possible.

Additionally, Family Housing Resources, Inc., established the FHR Cares Community Investment Fund as a charitable organization. They needed to include the grant giving and details of the charity on the new FHR website.

Services:

  • Content Strategy, CRM Implementation, Digital, Discovery, Donation Forms, Logo Design, Mobile Responsive Website, SEO, Style Guide, UX Strategy & Design
Visit Website

The Project

  • Full Discovery  session with program staff
  • Information architecture review
  • Wireframes
  • Logo design and style guide
  • Custom icon system
  • Theme development and mobile optimization
  • Online intake forms, resource library and volunteer message board/forum created
  • Integration with new Bloomerang CRM
  • Industry standard SEO and security plugins
FHRtucson.org
SFW_logo_redesign_assets_FHR-after SFW_logo_redesign_assets_FHR-before

before

after

BRANDING/IDENTITY PACKAGE

Logo Design

The client had an outdated logo from the 1990s. They were in a difficult position, with being ready to redesign their website, but not wanting to move forward with an extremely old logo.

Single Focus Web to the rescue! We offered the client a logo/branding package that included a redesign of the FHR logo and creating a visual identity for all of FHR’s programs and services. 

The clients charity giving fund, FHR Cares, also needed a refresh. They wanted the logo of the community investment fund to visual fit within the new FHR brand. 

Overall, it was a successful branding project with minimal revisions, and complete client input. Their new brand is ready to grow with their upcoming goals.

Color palette & branded fonts

Custom Icons

Brand Guide

With several new program changes and a new debt recovery program, the client needed a visual identity for each program.

Single Focus Web’s solution was a series of custom icons for the various programs. These fit into the brand guide which included new color palette and custom fonts.

These additions elevated FHR’s brand to a new level of sophistication.

Working with Cecily and Jessica was great, they are both a wonderful combination of knowledgeable and kind. They took all of our small ideas and comments and turned them into a wonderful new website that is exactly what we were hoping for but never really articulated!
Meghan Heddings
Executive Director, Family Housing Resources

Case Study: Old Pueblo Community Services

Case Study: Old Pueblo Community Services

When people face homelessness, OPCS can help transform lives.

Old Pueblo Community Services began in 1996, with one home and a mission to provide safe and affordable housing for persons leaving prison homeless. 

Within a short time, OPCS had become a reputable, supportive environment for men needing a Second Chance. Based on that reputation, OPCS grew from that one house to over ten recovery communities and numerous scattered site apartment units.

Today OPCS provides safe affordable housing options to approximately 400 persons every day. They employ a team of approximately 80 staff who assist approximately 2,000 persons per year, with over 500 moving into permanent housing each year.

Services:

  • Content Strategy, CRM Implementation, Digital, Discovery, Donation Forms, Mobile Responsive Website, Neon CRM, SEO, UX Strategy & Design
Visit Website

The Project

  • Full Discovery and Strategy sessions with program staff
  • Site mapping and information architecture review
  • Wireframes
  • Theme development and mobile optimization
  • Online intake forms, resource library and volunteer message board/forum created
  • Integration with new Bloomerang CRM
  • Industry standard SEO and security plugins
HelpTucson.org
Thank you Single Focus for all your help and guidance. We are getting so many complements on our new site!
Old Pueblo Community Services

Case Study: Plumbing Suppliers

Case Study: Plumbing Suppliers

A professional & local small business

Plumbing Suppliers Inc in Tucson, AZ is locally owned and founded in 1979. Their mission is to provide the highest quality and wide assortment of products for the homeowner and professional plumber alike. They carry only top-name national brands and offer knowledgable advice for all your plumbing needs.

Their staff is friendly, knowledgable and always willing to lend a hand.

You’ll know your dollar is going further because you are not only purchasing a superior product, but you are re-investing in your community.

For a true taste of shopping locally, come by Plumbing Suppliers of Tucson and see the difference!

Services:

  • Content Strategy, CRM Implementation, Digital, Discovery, Mobile Responsive Website, SEO, UX Strategy & Design
Visit Website

The Project

  • Full Discovery and Strategy sessions with program staff
  • Site mapping and information architecture review
  • Wireframes
  • Theme development and mobile optimization
  • Industry standard SEO and security plugins
PSItucson.com
I love it! The website looks great! You worked really hard on this and it shows! I think this will be a awesome presence on the web. I know I wasn't your easiest client, But you knocked it out of the park!
Ryan Ashton
Plumbing Suppliers Inc.