Case Study: SAAF (Southern AZ AIDS Foundation)

New Website for Southern Arizona AIDS Foundation

Case Study: SAAF (Southern AZ AIDS Foundation)

Southern Arizona AIDS Foundation Logo

SAAF: Your Life Matters

Since its inception back in 1997, Southern Arizona AIDS Foundation has remained committed ensuring that we, as a community, continue advancing health, well-being, and social justice for those living with HIV, LGBTQ+ individuals, and communities marginalized by society in Arizona and beyond.

SAAF’s clients are able to receive case management as they learn to navigate their life with a new or existing diagnosis. Through their case manager, SAAF’s clients are eligible to receive housing, psychosocial services, food services, complimentary therapies, and access to other resources. clients know that as well.

Prevention is at the core of making sure that our community stays healthy physically and mentally. SAAF provides HIV and STI testing. Some of their programs aim to prevent relationship abuse, substance abuse, and suicide by implementing evidence-based curricula in their trainings and psychosocial services. SAP (Syringe Access Program) meets people where they are by providing safer practices and allowing folks to have access to resources when they need them. Now with the addition of SAAF Health, people in our community will have access to gender-affirming primary care at no cost.

Services:

  • Bloomerang, Content Strategy, CRM Implementation, Digital, Discovery, Donation Forms, Mobile Responsive Website, SEO, UX Strategy & Design
Visit Website

The Project

  • Full Discovery and Strategy sessions with program staff
  • Site mapping and information architecture review
  • Wireframes
  • Theme development and mobile optimization
  • Custom integration with DoGooder Advocacy tool for advocacy initiatives. 
  • Integration with Bloomerang CRM for donations
  • Online Events and Registration Management process created
  • Successful SEO strategy developed to ensure SAAF gains the online audience it deserves
SAAF.org
Cecily and her team are the best in town!! They created a beautiful, functional site for our multimillion-dollar nonprofit, resulting in an almost-immediate improvement in our search rankings, increased traffic to the site, and decreased bounce rate. Our customers have loved how easy the site is to navigate and how it integrates with our CRM. Single Focus has been an incredible teammate in this project--from the moment we sat down to do discovery, Cecily listened to our lofty hopes and dreams for the site and provided her expertise to make it all become a reality. Since launch, they've been there every step of the way--they trained our team to manage the site on our own and have responded quickly to every question that's come up since the hand-off. We are so thrilled with the end result and can't recommend the Single Focus crew highly enough!
Khylie Gardner
Director of Marketing, Communications + PR, Tucson JCC

Case Study: Tucson Audubon Society

Case Study: Tucson Audubon Society

More than birdwatching: an inclusive hub for a leading non-profit

Tucson Audubon is southeast Arizona’s leading non-profit engaging people in the conservation of birds and their habitats.

They work for a future in which we are connected to our natural world through birds, and protecting our natural resources in a responsible and sustainable manner.

Tucson Audubon Society is more than just birdwatching! They involve the community through recreational birding,  field trips, an annual festival, education activities, conservation actions, and meaningful volunteering opportunities. 

They also have two offsite locations, Mason Center and the Paton Center for Hummingbirds.

Services:

  • Digital, Discovery, Mobile Responsive Website, Modern Events Calendar, SEO, UX Strategy & Design
Visit Website

The Project

  • Full Discovery and Strategy sessions with program staff
  • Site mapping and information architecture review
  • Wireframes
  • Theme development and mobile optimization
  • Custom Meet Your Birds library
  • Modern Events Calendar for field trips
  • Multiple themes for annual festival content pages
  • Custom template for Neon CRM pages
  • Custom branded theme for Shopify installation
  • Industry standard SEO and security plugins
tucsonaudubon.org
It's been a pleasure working with Jessica and Cecily on the Tucson Audubon Society website. They were super responsive to our questions and developed a custom site that meets all of our needs.
They walked us through the many steps of creating a new site and made it very easy for us. And we thank them for their unending patience in working with us!
Matt Griffiths
Communications Coordinator, Tucson Audubon Society

Case Study: Casa de los Niños

Casa de los Niños New Website

Case Study: Casa de los Niños

Casa de los Niños; A Voice for Children and Families

The mission of Casa de los Niños is to promote child well-being and family stability in our community.

For over 49 years, Casa de los Ninos  has served Tucson community to prevent child abuse and neglect and to support and empower families. We deliver a continuum of evidence-based services to effectively address the needs of children and families within our community.

By focusing on the whole family, Casa de los Niños helps everyone become stronger, more resilient, and able to thrive.

Services:

  • Content Strategy, CRM Implementation, Digital, Discovery, Donation Forms, Mobile Responsive Website, SEO, Style Guide, UX Strategy & Design
Visit Website

The Project

  • Full Discovery and Strategy sessions with program staff
  • Site mapping and information architecture review
  • Wireframes
  • Theme development and mobile optimization
  • Custom integration with eTapesty Donation System for donations.
  • Online intake forms and client forms
  • SEO strategy developed using Yoast and other tools.
  • Accessibility standard provided by Accessibe.
CasaDeLosNinos.org
I have been working with Cecily for almost a year, and the experience has been fantastic. She is responsive, understanding of what we need, and always kind and friendly. Single Focus Web designs and codes beautiful websites, and it seems like anything we want to do she can get it done! Any nonprofit who wants a modern, clean, professional website should definitely look into Single Focus Web!
Melinda Gee-McDaniel
Vice President of Development & Public Relations, Casa de los Niños

Case Study: Children’s Clinics

Children's Clinics New Website

Case Study: Children’s Clinics

Children's Clinics logo

The Children’s Clinic: Meeting the Special Needs of Children and Families

Children’s Clinics is a comprehensive medical home that offers southern Arizona’s families a unique environment to meet the health care needs of their children with more than 25 medical and dental specialty clinics, primary care, behavioral health, and therapy services under one roof. Located in the Square & Compass Building on the Tucson Medical Center (TMC) campus, Children’s Clinics is a nonprofit organization providing family-centered, comprehensive outpatient medical and therapy services in a comfortable and engaging atmosphere.

Services:

  • Content Strategy, CRM Implementation, Digital, Donation Forms, Mobile Responsive Website, SEO, UX Strategy & Design
Visit Website

The Project

  • Mini Discovery and Strategy sessions with program staff
  • Site mapping and information architecture review
  • Theme development and mobile optimization
  • Custom integration with Bloomerang and Kindful Donation Systems for donations, events and peer-to-peer giving. 
  • SEO strategy implemented using Yoast and other tools.
ChildrensClinics.org
Cecily and her team are the best in town!! They created a beautiful, functional site for our multimillion-dollar nonprofit, resulting in an almost-immediate improvement in our search rankings, increased traffic to the site, and decreased bounce rate. Our customers have loved how easy the site is to navigate and how it integrates with our CRM. Single Focus has been an incredible teammate in this project--from the moment we sat down to do discovery, Cecily listened to our lofty hopes and dreams for the site and provided her expertise to make it all become a reality. Since launch, they've been there every step of the way--they trained our team to manage the site on our own and have responded quickly to every question that's come up since the hand-off. We are so thrilled with the end result and can't recommend the Single Focus crew highly enough!
Khylie Gardner
Director of Marketing, Communications + PR, Tucson JCC

Case Study: Children’s Museum Tucson

Case Study: Children’s Museum Tucson

Refreshing new look for the Museum

The Children’s Museum Tucson was in need of a website refresh to align with pandemic needs.  They now have a new mobile-first design that is easy to navigate and fully accessible. 

The pandemic forced the museum, along with organizations across the country, to shut their doors. As they returned to in-person events, visitors want to discover safe ways to get back to the museum.

Their new website does just that.

The museum has 17,000 square feet and 13 exhibit areas filled with components that encourage kids to build, create, imagine, explore and discover. This is play-based learning at its best!

Services:

  • Altru Ticketing, Content Strategy, CRM Implementation, Digital, Discovery, Donation Forms, Mobile Responsive Website, SEO, UX Strategy & Design
Visit Website

The Project

  • Full Discovery and Strategy sessions with program staff
  • Site mapping and information architecture review
  • Wireframes
  • Mobile first UX Design
  • Modern Events Calendar: powerful and easy to use management system to streamline ticketing process
  • Online inquiry forms, and summer camp sign up process simplified
  • Successful SEO strategy developed to fight previous low rankings.
  • Custom popups for rotating promotions
childrensmuseumtucson.org

Case Study: CIC Tucson

Case Study: CIC Tucson

CIC unlocks the door to the American Dream.

“CIC unlocks the door to prosperity for all members of our community to reclaim the American Dream.”

CIC is a nonprofit dedicated to the financial empowerment of Pima County and the surrounding area since 1996.

We give the members of our community, who are shut out of and left behind in our economy, access to the knowledge and financing they need to pursue new opportunities.

“The system may not recognize your value, but we do.”

The guiding principle CIC lives by is: Nobody who has the desire and diligence to participate in our economy should ever be on the outside looking in.

Services:

  • Content Strategy, CRM Implementation, Digital, Inquiry Forms, Logo Design, Mobile Responsive Website, SEO, Style Guide, UX Strategy & Design
Visit Website

The Project

  • Full Discovery and Strategy sessions with marketing team
  • Site mapping and information architecture review
  • Wireframes
  • Logo design, style guide and stock photography library
  • Theme development and mobile optimization
  • Custom Payment System for loan recipients. 
  • Several online loan forms, from advanced intake forms to simple loan inquiries.
  • Successful SEO strategy developed to fight previous low rankings.
cictucson.org

before

after

BRANDING/IDENTITY PACKAGE

Logo Design

The client was ready to redesign their website, but without an outdated logo.

Single Focus Web offered a logo package that included an updated logo design of CIC’s logo and creating new brand that can grow with the organization. 

Overall, it was a successful branding project with complete client input. CIC’s new brand continues to be a success across all digital platforms and media.

Stock Photography Assets

Brand Elements

With new loan programs, the client needed a refresh of their visual identity, specially photography.

Single Focus Web’s solution was a library of stock photography, focusing on diversity in small businesses and families. These fit into the new site which included a fresh color palette and custom fonts.

Working with the Single Focus Web team has been both enjoyable and educational. Not only do they do an incredible job of developing a user friendly website, but the provide you with the tools to keep it up date, dynamic and full of important content. In this rapidly changing digital landscape working with Cecily and Jessica to keep things beautiful on a budget is exactly what nonprofits need.
Jennie Grabel
Former Director of Marketing, CIC

Case Study: Tucson Jewish Community Center

Tucson Jewish Community Center New Website

Case Study: Tucson Jewish Community Center

Tucson Jewish Community Center Website

The Tucson JCC has something for everyone

“We strive to be an outstanding (perhaps the pre-eminent) Jewish Community Center in North America.“

The J Tucson creates community based on Jewish values by providing the highest quality programs and services in a safe and secure environment for all people of all ages.

The Tucson Jewish Community Center (Tucson JCC) is a community space located in central Tucson at the base of the beautiful Catalina Foothills. For over 60 years, the Tucson Jewish Community Center has been a home away from home for Tucsonans of all ages, abilities, faiths, and identities. We serve more than 5,000 people from all walks of life who come to the JCC to grow, play, learn, and relax.

 

 

Services:

  • Content Strategy, CRM Implementation, DAXKO CRM, Digital, Discovery, Donation Forms, Mobile Responsive Website, SEO, UX Strategy & Design
Visit Website

The Project

  • Full Discovery and Strategy sessions with program staff
  • Site mapping and information architecture review
  • Wireframes
  • Theme development and mobile optimization
  • Custom integration with DAXKO Operating System for classes, fitness calendars and memberships. 
  • Online intake forms, Membership and login process simplified
  • Successful SEO strategy developed to fight previous low rankings.
TucsonJCC.org
Cecily and her team are the best in town!! They created a beautiful, functional site for our multimillion-dollar nonprofit, resulting in an almost-immediate improvement in our search rankings, increased traffic to the site, and decreased bounce rate. Our customers have loved how easy the site is to navigate and how it integrates with our CRM. Single Focus has been an incredible teammate in this project--from the moment we sat down to do discovery, Cecily listened to our lofty hopes and dreams for the site and provided her expertise to make it all become a reality. Since launch, they've been there every step of the way--they trained our team to manage the site on our own and have responded quickly to every question that's come up since the hand-off. We are so thrilled with the end result and can't recommend the Single Focus crew highly enough!
Khylie Gardner
Director of Marketing, Communications + PR, Tucson JCC

Case Study: Emerge Center Against Domestic Abuse

Emerge Center New Website

Case Study: Emerge Center Against Domestic Abuse

Emerge Center Against Domestic Abuse New Website

The Emerge Center believes that communities where everyone is safe are possible.

Beyond the traditional approach of providing survivors with resources including emergency shelter, safety planning and DV education, Emerge engages the entire community in addressing the underlying causes of abuse. Why? Domestic abuse is a community problem, and we believe that our communities are the solution.

Services:

  • Bloomerang, Content Strategy, CRM Implementation, Digital, Discovery, Donation Forms, Mobile Responsive Website, SEO, UX Strategy & Design
Visit Website

The Project

  • Full Discovery and Strategy sessions with program staff
  • Site mapping and information architecture review
  • Wireframes
  • Theme development and mobile optimization
  • Online intake forms, resource library and request forms process simplified
  • Successful SEO strategy developed to fight previous low rankings.
EmergeCenter.org
I had the privilege of completing a project with Cecily that she had worked on with my organization prior to my joining it. I greatly appreciate her thoroughness, her patience in working with us through multiple iterations, as well as her patience and willingness to explain many things to me about web design. She is very responsive, goes beyond in providing customer support and service, and delivers a high-quality product and the skill set that allows the customer to keep it current and dynamic. Our new site is engaging and fresh and we saw this immediately in an increase in traffic to the site. The tools she provided enable us to continue to add and refresh content regularly, which we could not do at the same level on our previous site. This was my first time managing the build and launch of a major website and I could not have asked for a better person to work with on it than Cecily.
Andrea Carmichael
Development Manager, Emerge Center Against Domestic Abuse

Case Study: The Archeological Research Cooperative, Inc.

Archeaological Research Cooperative, Inc.

Case Study: The Archeological Research Cooperative, Inc.

Sharing Archeaological Research

The Archaeological Research Cooperative, Inc. (ARCO-OP) is a not-for-profit corporation designed to enable research and education focused on pre-contact archaeology in the Americas.

The Archaeological Research Cooperative, incorporated in 2005, is a 501 (C) 3 organization

The ARCO-OP supports multidisciplinary research designed to contribute to archaeological and knowledge and principles by tapping less traditional resources, pursuing new theoretical directions, and developing innovative technologies and techniques for archaeological research.

The ARCO-OP was established by archaeologists interested in providing a venue for proposals and the distribution of funds after.

While research remains the central mission of the ARCO-OP, we have public outreach presentations on our research, sharing the excitement of archaeological discovery with others.

Services:

  • Digital, Discovery, Mobile Responsive Website, SEO, Style Guide, UX Strategy & Design
Visit Website

The Project

  • Full Discovery and Strategy sessions with program staff
  • Site mapping and information architecture review
  • Wireframes
  • Theme development and mobile optimization
  • Successful SEO strategy developed to fight previous low rankings.
ARCOOP.org
Thanks for all your efforts Cecily. The website is stunning. You're the bomb!
David Thulman
David Thulman is President and co-founder of the ARCO_OP

Case Study: Casa de los Niños

Casa de los Niños website

Case Study: Casa de los Niños

Helping kids. Healing families. Casa de los Niños is the voice for children.

Our deep-rooted community connection acts as a guiding force for Casa de los Niños’ vision to increase the number of children and families living safe and healthy lives. We deliver a continuum of services –evidence-based and best practice models meld together prevention, intervention, and treatment strategies to effectively address the needs of at-risk children and their families within our community.

Services:

  • Content Strategy, CRM Implementation, Digital, Discovery, Donation Forms, etapestry, events and classes, Mobile Responsive Website, SEO, UX Strategy & Design
Visit Website

The Project

  • Full Discovery and Strategy sessions with program staff
  • Site mapping and information architecture review
  • Wireframes
  • Theme development and mobile optimization
  • Online intake forms, class registration and event listings process simplified
  • Successful SEO strategy developed.
CasadelosNinos.org
Cecily and Single Focus Web came to us highly recommended...and our expectations were high. She rose so far above those high expectations! Cecily is truly an expert in web design. And with that, she brings this incredible focus, organization, and wonderful energy. She made our redesign go so smoothly...she kept us on schedule ( not an easy task!), and offered creative solutions to issues as they appeared. We love our new site, and she continues to offer her keen eye and expertise. She is remarkably responsive, innovative, open to new ideas - a joy!
Lisa Webster
Director, Development & Community Relations at Casa de los Niños