Case Study: CIC Tucson

Case Study: CIC Tucson

CIC unlocks the door to the American Dream.

“CIC unlocks the door to prosperity for all members of our community to reclaim the American Dream.”

CIC is a nonprofit dedicated to the financial empowerment of Pima County and the surrounding area since 1996.

We give the members of our community, who are shut out of and left behind in our economy, access to the knowledge and financing they need to pursue new opportunities.

“The system may not recognize your value, but we do.”

The guiding principle CIC lives by is: Nobody who has the desire and diligence to participate in our economy should ever be on the outside looking in.

Services:

The Project

  • Full Discovery and Strategy sessions with marketing team
  • Site mapping and information architecture review
  • Wireframes
  • Logo design, style guide and stock photography library
  • Theme development and mobile optimization
  • Custom Payment System for loan recipients. 
  • Several online loan forms, from advanced intake forms to simple loan inquiries.
  • Successful SEO strategy developed to fight previous low rankings.

before

after

BRANDING/IDENTITY PACKAGE

Logo Design

The client was ready to redesign their website, but without an outdated logo.

Single Focus Web offered a logo package that included an updated logo design of CIC’s logo and creating new brand that can grow with the organization. 

Overall, it was a successful branding project with complete client input. CIC’s new brand continues to be a success across all digital platforms and media.

Stock Photography Assets

Brand Elements

With new loan programs, the client needed a refresh of their visual identity, specially photography.

Single Focus Web’s solution was a library of stock photography, focusing on diversity in small businesses and families. These fit into the new site which included a fresh color palette and custom fonts.

Working with the Single Focus Web team has been both enjoyable and educational. Not only do they do an incredible job of developing a user friendly website, but the provide you with the tools to keep it up date, dynamic and full of important content. In this rapidly changing digital landscape working with Cecily and Jessica to keep things beautiful on a budget is exactly what nonprofits need.
Jennie Grabel
Former Director of Marketing, CIC

Case Study: Pima IDA

Case Study: Pima IDA

Improving the standard of living for Pima County residents

The Pima IDA is a nonprofit corporation designated a political subdivision of the State of Arizona incorporated with the approval of Pima County.

The Pima IDA is authorized by Arizona statutes to issue bonds to provide funds for the financing or refinancing of the costs of the acquisition, construction, improvement, rehabilitation or equipping of a project. By statute, neither Pima IDA nor Pima County lend their general credit to these bonds – instead the bonds are solely payable from the revenues of the borrower.

Services:

The Project

  • Full Discovery and Strategy sessions with all involved parties
  • Site mapping and information architecture review
  • Wireframes
  • Custom Logo Design and new style guide provided
  • Theme development and mobile optimization
  • Customized Bond Issue lists and meetings calendar
  • Industry standard SEO and security plugins

before

after

BRANDING/IDENTITY PACKAGE

Logo Design

The client had an outdated logo from the 1990s. They were in a difficult position, with being ready to redesign their website, but not wanting to move forward with an extremely old logo.

Single Focus Web offered the client a logo/branding package that included a redesign of the Pima IDA logo and a logo library that included alternative versions like stacked, social, greyscale and reverse. 

Overall, it was a successful branding project with minimal revisions, and complete client input. Their new brand is ready to grow with their upcoming goals.

Thank you for your good work on the Pima IDA website. It looks great, so happy to see it finally live! Thanks for all your hard work getting this designed and implemented!
Michael A. Slania
PIMA IDA Legal Advisor, Russo, Russo & Slania

Case Study: Family Housing Resources

Case Study: Family Housing Resources

Financial freedom through housing support & education

Family Housing Resources, Inc. (FHR) was established by the Industrial Development Authority of Pima County in 1991 as a statewide organization dedicated to providing low- and moderate-income families an opportunity to obtain quality, affordable housing.

FHR has assisted nearly 12,000 individuals and families during the last 27 years in achieving the American Dream: homeownership.

In 2019, FHR expanded to include pathways to increased wealth and financial freedom through housing support, education and strategic partnerships. FHR began offering access to student loan debt reduction services. FHR is committed to serving community needs in the most effective and productive ways possible.

Additionally, Family Housing Resources, Inc., established the FHR Cares Community Investment Fund as a charitable organization. They needed to include the grant giving and details of the charity on the new FHR website.

Services:

The Project

  • Full Discovery  session with program staff
  • Information architecture review
  • Wireframes
  • Logo design and style guide
  • Custom icon system
  • Theme development and mobile optimization
  • Online intake forms, resource library and volunteer message board/forum created
  • Integration with new Bloomerang CRM
  • Industry standard SEO and security plugins
SFW_logo_redesign_assets_FHR-after SFW_logo_redesign_assets_FHR-before

before

after

BRANDING/IDENTITY PACKAGE

Logo Design

The client had an outdated logo from the 1990s. They were in a difficult position, with being ready to redesign their website, but not wanting to move forward with an extremely old logo.

Single Focus Web to the rescue! We offered the client a logo/branding package that included a redesign of the FHR logo and creating a visual identity for all of FHR’s programs and services. 

The clients charity giving fund, FHR Cares, also needed a refresh. They wanted the logo of the community investment fund to visual fit within the new FHR brand. 

Overall, it was a successful branding project with minimal revisions, and complete client input. Their new brand is ready to grow with their upcoming goals.

Color palette & branded fonts

Custom Icons

Brand Guide

With several new program changes and a new debt recovery program, the client needed a visual identity for each program.

Single Focus Web’s solution was a series of custom icons for the various programs. These fit into the brand guide which included new color palette and custom fonts.

These additions elevated FHR’s brand to a new level of sophistication.

Working with Cecily and Jessica was great, they are both a wonderful combination of knowledgeable and kind. They took all of our small ideas and comments and turned them into a wonderful new website that is exactly what we were hoping for but never really articulated!
Meghan Heddings
Executive Director, Family Housing Resources