Case Study: Southern Arizona Land Trust

Safe Affordable Living in Tucson
In the early stages of the nationwide recession that began in 2007, thousands of homes in Tucson were being foreclosed and sat vacant and abandoned for an extended period. SALT was created as an affordable housing focused land bank so that these distressed properties could be acquired, developed and held for more productive use or resale. These homes could be made available to Tucson families impacted by the economic downturn.
Since its inception, SALT has evaluated well over 1,000 properties, acquiring and rehabilitating over 120 homes for its affordable rental portfolio. Further, approximately 60 homes and lots were acquired, rehabilitated and sold with an additional 360 properties added to its land bank.
Today, SALT continues its mission to serve low to moderate income households with safe, decent, energy efficient affordable Homes.
Services:
- Content Strategy, CRM Implementation, Digital, Discovery, Donation Forms, Mobile Responsive Website, MobileCause integration, SEO, UX Strategy & Design
The Project
- Full Discovery and Strategy sessions with both program and development staff
- Site mapping and information architecture review
- Wireframes
- Theme development and mobile optimization
- Rental Property tool to display available properties
- Embedded donation widgets with custom styling
- Industry standard SEO and security plugins
