Case Study: My Schools Tucson

MySchoolsTucson.org New Website

Case Study: My Schools Tucson

Understand and explore all your school options.

MySchoolsTucson is a Tucson-centric, family-focused online school locator.  It offers families a simple, understandable, and unbiased opportunity to find and learn about ALL Tucson schools.  MySchoolsTucson is a centralized, “one-stop-shop” for families seeking to explore their options. This mobile-friendly resource is powered by the local nonprofit, Community Investment Corporation (CIC).

Community Investment Corporation (CIC), through our Family and School Engagement Program (FSE), hopes Tucson parents will feel more confident and informed about decisions regarding their child’s education.  Researching and exploring schools can be overwhelming – our goal is to make this process simpler. The site brings school information to Tucson parents and caregivers in a free,  time-saving, easy-to-understand manner.

Services:

  • Content Strategy, Discovery, Logo Design, Mobile Responsive Website, SEO, Style Guide, UX Strategy & Design
Visit Website

The Project

  • Full Discovery and Strategy sessions with program staff
  • Site mapping and information architecture
  • Wireframes
  • Theme development and mobile optimization
  • Integration with Customized tool for mapping schools around Tucson
  • Successful SEO strategy developed
MySchoolsTucson.org
Working with Single Focus Web and the owner Cecily has been a great experience. We had a very tight timeline for a website and Single Focus Web delivered! Cecily was responsive to our messages and questions, and she made sure we felt great about every part of the website. I know that when I work with Single Focus Web, my projects will move quickly, efficiently, and I will be included in the process so that I'm happy with the results.
Ginette Gonzalez Digital Marketing manager, CIC Tucson

Case Study: Tech Law AZ

Desktop, tablet and mobile versions of Tech Law Arizona's homepage.

Case Study: Tech Law AZ

Tech Law AZ Logo

The University of Arizona Law's TechLaw program

A Brighter Future at the Intersection of Law, Tech, and Business

There is a growing need for professionals who understand both technology and law, and can synthesize the demands and opportunities of both. Tech-savvy lawyers add value in traditional legal settings—the law firm, the boardroom, the courthouse—but they also increasingly play critical roles in private firms and government offices where that shape technology norms and policy.

TechLaw AZ believes more organizations will need lawyers who have also received rigorous technical training. In order to help fill that demand, they are recruiting STEM students to law, cultivating faculty work in law and technology, partnering with tech-focused employers, and convening special events that examine how technology is changing the practice of law and the administration of justice.

University of Arizona Law’s TechLaw program was created to start a new kind of dialog, and a new kind of lawyer. Their work fosters a unique approach to law and technology that is geared toward fully understanding and solving a problem using the best available mix of technical, legal, and industry tools and standards.

Services:

  • Content Strategy, Custom Taxonomies and Content Types, Discovery, Logo Design, Mobile Responsive Website, SEO, Style Guide, UX Strategy & Design
Visit Website

The Project

  • Full Discovery and Strategy sessions with program faculty
  • Site mapping and information architecture review
  • Wireframes
  • Theme development and mobile optimization
  • Custom content types for Faculty and Fellows as well as Discourse and Research Items with searchable library based on custom taxonomies.
  • Linked content types allow dynamic population of articles and topics based on selected faculty profile.
  • Successful SEO strategy developed to help launch of new site.
TechLawAZ.org
I love this so much.
Jane Bambauer Professor of Law at the University of Arizona

Case Study: Casa de los Niños

Casa de los Niños New Website

Case Study: Casa de los Niños

Casa de los Niños; A Voice for Children and Families

The mission of Casa de los Niños is to promote child well-being and family stability in our community.

For over 49 years, Casa de los Ninos  has served Tucson community to prevent child abuse and neglect and to support and empower families. We deliver a continuum of evidence-based services to effectively address the needs of children and families within our community.

By focusing on the whole family, Casa de los Niños helps everyone become stronger, more resilient, and able to thrive.

Services:

  • Content Strategy, CRM Implementation, Digital, Discovery, Donation Forms, Mobile Responsive Website, SEO, Style Guide, UX Strategy & Design
Visit Website

The Project

  • Full Discovery and Strategy sessions with program staff
  • Site mapping and information architecture review
  • Wireframes
  • Theme development and mobile optimization
  • Custom integration with eTapesty Donation System for donations.
  • Online intake forms and client forms
  • SEO strategy developed using Yoast and other tools.
  • Accessibility standard provided by Accessibe.
CasaDeLosNinos.org
I have been working with Cecily for almost a year, and the experience has been fantastic. She is responsive, understanding of what we need, and always kind and friendly. Single Focus Web designs and codes beautiful websites, and it seems like anything we want to do she can get it done! Any nonprofit who wants a modern, clean, professional website should definitely look into Single Focus Web!
Melinda Gee-McDaniel
Vice President of Development & Public Relations, Casa de los Niños

Case Study: CIC Tucson

Case Study: CIC Tucson

CIC unlocks the door to the American Dream.

“CIC unlocks the door to prosperity for all members of our community to reclaim the American Dream.”

CIC is a nonprofit dedicated to the financial empowerment of Pima County and the surrounding area since 1996.

We give the members of our community, who are shut out of and left behind in our economy, access to the knowledge and financing they need to pursue new opportunities.

“The system may not recognize your value, but we do.”

The guiding principle CIC lives by is: Nobody who has the desire and diligence to participate in our economy should ever be on the outside looking in.

Services:

  • Content Strategy, CRM Implementation, Digital, Inquiry Forms, Logo Design, Mobile Responsive Website, SEO, Style Guide, UX Strategy & Design
Visit Website

The Project

  • Full Discovery and Strategy sessions with marketing team
  • Site mapping and information architecture review
  • Wireframes
  • Logo design, style guide and stock photography library
  • Theme development and mobile optimization
  • Custom Payment System for loan recipients. 
  • Several online loan forms, from advanced intake forms to simple loan inquiries.
  • Successful SEO strategy developed to fight previous low rankings.
cictucson.org

before

after

BRANDING/IDENTITY PACKAGE

Logo Design

The client was ready to redesign their website, but without an outdated logo.

Single Focus Web offered a logo package that included an updated logo design of CIC’s logo and creating new brand that can grow with the organization. 

Overall, it was a successful branding project with complete client input. CIC’s new brand continues to be a success across all digital platforms and media.

Stock Photography Assets

Brand Elements

With new loan programs, the client needed a refresh of their visual identity, specially photography.

Single Focus Web’s solution was a library of stock photography, focusing on diversity in small businesses and families. These fit into the new site which included a fresh color palette and custom fonts.

Working with the Single Focus Web team has been both enjoyable and educational. Not only do they do an incredible job of developing a user friendly website, but the provide you with the tools to keep it up date, dynamic and full of important content. In this rapidly changing digital landscape working with Cecily and Jessica to keep things beautiful on a budget is exactly what nonprofits need.
Jennie Grabel
Former Director of Marketing, CIC

Case Study: The Archeological Research Cooperative, Inc.

Archeaological Research Cooperative, Inc.

Case Study: The Archeological Research Cooperative, Inc.

Sharing Archeaological Research

The Archaeological Research Cooperative, Inc. (ARCO-OP) is a not-for-profit corporation designed to enable research and education focused on pre-contact archaeology in the Americas.

The Archaeological Research Cooperative, incorporated in 2005, is a 501 (C) 3 organization

The ARCO-OP supports multidisciplinary research designed to contribute to archaeological and knowledge and principles by tapping less traditional resources, pursuing new theoretical directions, and developing innovative technologies and techniques for archaeological research.

The ARCO-OP was established by archaeologists interested in providing a venue for proposals and the distribution of funds after.

While research remains the central mission of the ARCO-OP, we have public outreach presentations on our research, sharing the excitement of archaeological discovery with others.

Services:

  • Digital, Discovery, Mobile Responsive Website, SEO, Style Guide, UX Strategy & Design
Visit Website

The Project

  • Full Discovery and Strategy sessions with program staff
  • Site mapping and information architecture review
  • Wireframes
  • Theme development and mobile optimization
  • Successful SEO strategy developed to fight previous low rankings.
ARCOOP.org
Thanks for all your efforts Cecily. The website is stunning. You're the bomb!
David Thulman
David Thulman is President and co-founder of the ARCO_OP

Case Study: True Concord

Case Study: True Concord

Fusing the best voices and instrumentalists from across the country

Tucson’s only GRAMMY-nominated ensemble, True Concord Voices & Orchestra thrills audiences in live performance and over international radio waves. True Concord’s innovative programming fuses the best professional voices and instrumentalists from across the country.

Now in its 17th season, many audience members have been with True Concord since its beginning. A lot has changed since then, but you can continue to count on a commitment to excellence and plenty of creativity—with a few surprises thrown in.

Services:

  • Content Strategy, CRM Implementation, Digital, Discovery, Donation Forms, Mobile Responsive Website, SEO, Style Guide, UX Strategy & Design
Visit Website

The Project

  • Full Discovery and Strategy sessions
  • Site mapping and information architecture review
  • Wireframes
  • Digital style guide
  • Theme development and Mobile optimization
  • Password-protected portals for board members, volunteers and musicians
  • Embedded contact forms feed email client
  • Industry standard SEO and security plugins
TrueConcord.org

Color palette & Visual elements

BRANDING COLLAB

Digital Style Guide

The client had a brand guide that included logo, colors, visual elements all for print, but was missing the digital style guide.

Single Focus Web collaborated with the client’s designer to create a digital style guide based on the existing brand system. 

Overall, it was a successful web project with minimal revisions, and compliance with the client’s visual brand. The client loved their new site!

Case Study: Pima IDA

Case Study: Pima IDA

Improving the standard of living for Pima County residents

The Pima IDA is a nonprofit corporation designated a political subdivision of the State of Arizona incorporated with the approval of Pima County.

The Pima IDA is authorized by Arizona statutes to issue bonds to provide funds for the financing or refinancing of the costs of the acquisition, construction, improvement, rehabilitation or equipping of a project. By statute, neither Pima IDA nor Pima County lend their general credit to these bonds – instead the bonds are solely payable from the revenues of the borrower.

Services:

  • Content Strategy, CRM Implementation, Digital, Discovery, Donation Forms, Logo Design, Mobile Responsive Website, SEO, Style Guide, UX Strategy & Design
Visit Website

The Project

  • Full Discovery and Strategy sessions with all involved parties
  • Site mapping and information architecture review
  • Wireframes
  • Custom Logo Design and new style guide provided
  • Theme development and mobile optimization
  • Customized Bond Issue lists and meetings calendar
  • Industry standard SEO and security plugins
PimaIDA.org

before

after

BRANDING/IDENTITY PACKAGE

Logo Design

The client had an outdated logo from the 1990s. They were in a difficult position, with being ready to redesign their website, but not wanting to move forward with an extremely old logo.

Single Focus Web offered the client a logo/branding package that included a redesign of the Pima IDA logo and a logo library that included alternative versions like stacked, social, greyscale and reverse. 

Overall, it was a successful branding project with minimal revisions, and complete client input. Their new brand is ready to grow with their upcoming goals.

Thank you for your good work on the Pima IDA website. It looks great, so happy to see it finally live! Thanks for all your hard work getting this designed and implemented!
Michael A. Slania
PIMA IDA Legal Advisor, Russo, Russo & Slania

Case Study: Family Housing Resources

Case Study: Family Housing Resources

Financial freedom through housing support & education

Family Housing Resources, Inc. (FHR) was established by the Industrial Development Authority of Pima County in 1991 as a statewide organization dedicated to providing low- and moderate-income families an opportunity to obtain quality, affordable housing.

FHR has assisted nearly 12,000 individuals and families during the last 27 years in achieving the American Dream: homeownership.

In 2019, FHR expanded to include pathways to increased wealth and financial freedom through housing support, education and strategic partnerships. FHR began offering access to student loan debt reduction services. FHR is committed to serving community needs in the most effective and productive ways possible.

Additionally, Family Housing Resources, Inc., established the FHR Cares Community Investment Fund as a charitable organization. They needed to include the grant giving and details of the charity on the new FHR website.

Services:

  • Content Strategy, CRM Implementation, Digital, Discovery, Donation Forms, Logo Design, Mobile Responsive Website, SEO, Style Guide, UX Strategy & Design
Visit Website

The Project

  • Full Discovery  session with program staff
  • Information architecture review
  • Wireframes
  • Logo design and style guide
  • Custom icon system
  • Theme development and mobile optimization
  • Online intake forms, resource library and volunteer message board/forum created
  • Integration with new Bloomerang CRM
  • Industry standard SEO and security plugins
FHRtucson.org
SFW_logo_redesign_assets_FHR-after SFW_logo_redesign_assets_FHR-before

before

after

BRANDING/IDENTITY PACKAGE

Logo Design

The client had an outdated logo from the 1990s. They were in a difficult position, with being ready to redesign their website, but not wanting to move forward with an extremely old logo.

Single Focus Web to the rescue! We offered the client a logo/branding package that included a redesign of the FHR logo and creating a visual identity for all of FHR’s programs and services. 

The clients charity giving fund, FHR Cares, also needed a refresh. They wanted the logo of the community investment fund to visual fit within the new FHR brand. 

Overall, it was a successful branding project with minimal revisions, and complete client input. Their new brand is ready to grow with their upcoming goals.

Color palette & branded fonts

Custom Icons

Brand Guide

With several new program changes and a new debt recovery program, the client needed a visual identity for each program.

Single Focus Web’s solution was a series of custom icons for the various programs. These fit into the brand guide which included new color palette and custom fonts.

These additions elevated FHR’s brand to a new level of sophistication.

Working with Cecily and Jessica was great, they are both a wonderful combination of knowledgeable and kind. They took all of our small ideas and comments and turned them into a wonderful new website that is exactly what we were hoping for but never really articulated!
Meghan Heddings
Executive Director, Family Housing Resources