Portfolios Archive ⋆ Single Focus Web; Website Design for Nonprofits

Case Study: My Schools Tucson

Understand and explore all your school options.

MySchoolsTucson is a Tucson-centric, family-focused online school locator. It offers families a simple, understandable, and unbiased opportunity to find and learn about ALL Tucson schools. MySchoolsTucson is a centralized, “one-stop-shop” for families seeking to explore their options. This mobile-friendly resource is powered by the local nonprofit, Community Investment Corporation (CIC).

Community Investment Corporation (CIC), through our Family and School Engagement Program (FSE), hopes Tucson parents will feel more confident and informed about decisions regarding their child’s education. Researching and exploring schools can be overwhelming – our goal is to make this process simpler. The site brings school information to Tucson parents and caregivers in a free, time-saving, easy-to-understand manner.

Services:

Content Strategy, Discovery, Logo Design, Mobile Responsive Website, SEO, Style Guide, UX Strategy & Design

Full Discovery and Strategy sessions with program staff
Site mapping and information architecture
Wireframes
Theme development and mobile optimization
Integration with Customized tool for mapping schools around Tucson
Successful SEO strategy developed

Working with Single Focus Web and the owner Cecily has been a great experience. We had a very tight timeline for a website and Single Focus Web delivered! Cecily was responsive to our messages and questions, and she made sure we felt great about every part of the website. I know that when I work with Single Focus Web, my projects will move quickly, efficiently, and I will be included in the process so that I'm happy with the results.

Ginette Gonzalez Digital Marketing manager, CIC Tucson

Case Study: SAAF (Southern AZ AIDS Foundation)

New Website for Southern Arizona AIDS Foundation

Case Study: SAAF (Southern AZ AIDS Foundation)

SAAF: Your Life Matters

Since its inception back in 1997, Southern Arizona AIDS Foundation has remained committed ensuring that we, as a community, continue advancing health, well-being, and social justice for those living with HIV, LGBTQ+ individuals, and communities marginalized by society in Arizona and beyond.

SAAF’s clients are able to receive case management as they learn to navigate their life with a new or existing diagnosis. Through their case manager, SAAF’s clients are eligible to receive housing, psychosocial services, food services, complimentary therapies, and access to other resources. clients know that as well.

Prevention is at the core of making sure that our community stays healthy physically and mentally. SAAF provides HIV and STI testing. Some of their programs aim to prevent relationship abuse, substance abuse, and suicide by implementing evidence-based curricula in their trainings and psychosocial services. SAP (Syringe Access Program) meets people where they are by providing safer practices and allowing folks to have access to resources when they need them. Now with the addition of SAAF Health, people in our community will have access to gender-affirming primary care at no cost.

Services:

Bloomerang, Content Strategy, CRM Implementation, Digital, Discovery, Donation Forms, Mobile Responsive Website, SEO, UX Strategy & Design

Full Discovery and Strategy sessions with program staff
Site mapping and information architecture review
Wireframes
Theme development and mobile optimization
Custom integration with DoGooder Advocacy tool for advocacy initiatives.
Integration with Bloomerang CRM for donations
Online Events and Registration Management process created
Successful SEO strategy developed to ensure SAAF gains the online audience it deserves

Cecily and her team are the best in town!! They created a beautiful, functional site for our multimillion-dollar nonprofit, resulting in an almost-immediate improvement in our search rankings, increased traffic to the site, and decreased bounce rate. Our customers have loved how easy the site is to navigate and how it integrates with our CRM. Single Focus has been an incredible teammate in this project--from the moment we sat down to do discovery, Cecily listened to our lofty hopes and dreams for the site and provided her expertise to make it all become a reality. Since launch, they've been there every step of the way--they trained our team to manage the site on our own and have responded quickly to every question that's come up since the hand-off. We are so thrilled with the end result and can't recommend the Single Focus crew highly enough!

Khylie Gardner

Director of Marketing, Communications + PR, Tucson JCC

Case Study: Tech Law AZ

The University of Arizona Law's TechLaw program

A Brighter Future at the Intersection of Law, Tech, and Business

There is a growing need for professionals who understand both technology and law, and can synthesize the demands and opportunities of both. Tech-savvy lawyers add value in traditional legal settings—the law firm, the boardroom, the courthouse—but they also increasingly play critical roles in private firms and government offices where that shape technology norms and policy.

TechLaw AZ believes more organizations will need lawyers who have also received rigorous technical training. In order to help fill that demand, they are recruiting STEM students to law, cultivating faculty work in law and technology, partnering with tech-focused employers, and convening special events that examine how technology is changing the practice of law and the administration of justice.

University of Arizona Law’s TechLaw program was created to start a new kind of dialog, and a new kind of lawyer. Their work fosters a unique approach to law and technology that is geared toward fully understanding and solving a problem using the best available mix of technical, legal, and industry tools and standards.

Services:

Content Strategy, Custom Taxonomies and Content Types, Discovery, Logo Design, Mobile Responsive Website, SEO, Style Guide, UX Strategy & Design

Full Discovery and Strategy sessions with program faculty
Site mapping and information architecture review
Wireframes
Theme development and mobile optimization
Custom content types for Faculty and Fellows as well as Discourse and Research Items with searchable library based on custom taxonomies.
Linked content types allow dynamic population of articles and topics based on selected faculty profile.
Successful SEO strategy developed to help launch of new site.

I love this so much.

Jane Bambauer Professor of Law at the University of Arizona

Case Study: Tucson Audubon Society

More than birdwatching: an inclusive hub for a leading non-profit

Tucson Audubon is southeast Arizona’s leading non-profit engaging people in the conservation of birds and their habitats.

They work for a future in which we are connected to our natural world through birds, and protecting our natural resources in a responsible and sustainable manner.

Tucson Audubon Society is more than just birdwatching! They involve the community through recreational birding, field trips, an annual festival, education activities, conservation actions, and meaningful volunteering opportunities.

They also have two offsite locations, Mason Center and the Paton Center for Hummingbirds.

Services:

Digital, Discovery, Mobile Responsive Website, Modern Events Calendar, SEO, UX Strategy & Design

Full Discovery and Strategy sessions with program staff
Site mapping and information architecture review
Wireframes
Theme development and mobile optimization
Custom Meet Your Birds library
Modern Events Calendar for field trips
Multiple themes for annual festival content pages
Custom template for Neon CRM pages
Custom branded theme for Shopify installation
Industry standard SEO and security plugins

It's been a pleasure working with Jessica and Cecily on the Tucson Audubon Society website. They were super responsive to our questions and developed a custom site that meets all of our needs.
They walked us through the many steps of creating a new site and made it very easy for us. And we thank them for their unending patience in working with us!

Matt Griffiths

Communications Coordinator, Tucson Audubon Society

Case Study: Casa de los Niños

Case Study: Casa de los Niños

Casa de los Niños; A Voice for Children and Families

The mission of Casa de los Niños is to promote child well-being and family stability in our community.

For over 49 years, Casa de los Ninos has served Tucson community to prevent child abuse and neglect and to support and empower families. We deliver a continuum of evidence-based services to effectively address the needs of children and families within our community.

By focusing on the whole family, Casa de los Niños helps everyone become stronger, more resilient, and able to thrive.

Services:

Content Strategy, CRM Implementation, Digital, Discovery, Donation Forms, Mobile Responsive Website, SEO, Style Guide, UX Strategy & Design

Full Discovery and Strategy sessions with program staff
Site mapping and information architecture review
Wireframes
Theme development and mobile optimization
Custom integration with eTapesty Donation System for donations.
Online intake forms and client forms
SEO strategy developed using Yoast and other tools.
Accessibility standard provided by Accessibe.

I have been working with Cecily for almost a year, and the experience has been fantastic. She is responsive, understanding of what we need, and always kind and friendly. Single Focus Web designs and codes beautiful websites, and it seems like anything we want to do she can get it done! Any nonprofit who wants a modern, clean, professional website should definitely look into Single Focus Web!

Melinda Gee-McDaniel

Vice President of Development & Public Relations, Casa de los Niños

Case Study: Children’s Clinics

Case Study: Children’s Clinics

The Children’s Clinic: Meeting the Special Needs of Children and Families

Children’s Clinics is a comprehensive medical home that offers southern Arizona’s families a unique environment to meet the health care needs of their children with more than 25 medical and dental specialty clinics, primary care, behavioral health, and therapy services under one roof. Located in the Square & Compass Building on the Tucson Medical Center (TMC) campus, Children’s Clinics is a nonprofit organization providing family-centered, comprehensive outpatient medical and therapy services in a comfortable and engaging atmosphere.

Services:

Content Strategy, CRM Implementation, Digital, Donation Forms, Mobile Responsive Website, SEO, UX Strategy & Design

Mini Discovery and Strategy sessions with program staff
Site mapping and information architecture review
Theme development and mobile optimization
Custom integration with Bloomerang and Kindful Donation Systems for donations, events and peer-to-peer giving.
SEO strategy implemented using Yoast and other tools.

Cecily and her team are the best in town!! They created a beautiful, functional site for our multimillion-dollar nonprofit, resulting in an almost-immediate improvement in our search rankings, increased traffic to the site, and decreased bounce rate. Our customers have loved how easy the site is to navigate and how it integrates with our CRM. Single Focus has been an incredible teammate in this project--from the moment we sat down to do discovery, Cecily listened to our lofty hopes and dreams for the site and provided her expertise to make it all become a reality. Since launch, they've been there every step of the way--they trained our team to manage the site on our own and have responded quickly to every question that's come up since the hand-off. We are so thrilled with the end result and can't recommend the Single Focus crew highly enough!

Khylie Gardner

Director of Marketing, Communications + PR, Tucson JCC

Case Study: Children’s Museum Tucson

Refreshing new look for the Museum

The Children’s Museum Tucson was in need of a website refresh to align with pandemic needs. They now have a new mobile-first design that is easy to navigate and fully accessible.

The pandemic forced the museum, along with organizations across the country, to shut their doors. As they returned to in-person events, visitors want to discover safe ways to get back to the museum.

Their new website does just that.

The museum has 17,000 square feet and 13 exhibit areas filled with components that encourage kids to build, create, imagine, explore and discover. This is play-based learning at its best!

Services:

Altru Ticketing, Content Strategy, CRM Implementation, Digital, Discovery, Donation Forms, Mobile Responsive Website, SEO, UX Strategy & Design

Full Discovery and Strategy sessions with program staff
Site mapping and information architecture review
Wireframes
Mobile first UX Design
Modern Events Calendar: powerful and easy to use management system to streamline ticketing process
Online inquiry forms, and summer camp sign up process simplified
Successful SEO strategy developed to fight previous low rankings.
Custom popups for rotating promotions

Case Study: CIC Tucson

CIC unlocks the door to the American Dream.

“CIC unlocks the door to prosperity for all members of our community to reclaim the American Dream.”

CIC is a nonprofit dedicated to the financial empowerment of Pima County and the surrounding area since 1996.

We give the members of our community, who are shut out of and left behind in our economy, access to the knowledge and financing they need to pursue new opportunities.

“The system may not recognize your value, but we do.”

The guiding principle CIC lives by is: Nobody who has the desire and diligence to participate in our economy should ever be on the outside looking in.

Services:

Content Strategy, CRM Implementation, Digital, Inquiry Forms, Logo Design, Mobile Responsive Website, SEO, Style Guide, UX Strategy & Design

Full Discovery and Strategy sessions with marketing team
Site mapping and information architecture review
Wireframes
Logo design, style guide and stock photography library
Theme development and mobile optimization
Custom Payment System for loan recipients.
Several online loan forms, from advanced intake forms to simple loan inquiries.
Successful SEO strategy developed to fight previous low rankings.

The client was ready to redesign their website, but without an outdated logo.

Single Focus Web offered a logo package that included an updated logo design of CIC’s logo and creating new brand that can grow with the organization.

Overall, it was a successful branding project with complete client input. CIC’s new brand continues to be a success across all digital platforms and media.

With new loan programs, the client needed a refresh of their visual identity, specially photography.

Single Focus Web’s solution was a library of stock photography, focusing on diversity in small businesses and families. These fit into the new site which included a fresh color palette and custom fonts.

Working with the Single Focus Web team has been both enjoyable and educational. Not only do they do an incredible job of developing a user friendly website, but the provide you with the tools to keep it up date, dynamic and full of important content. In this rapidly changing digital landscape working with Cecily and Jessica to keep things beautiful on a budget is exactly what nonprofits need.

Jennie Grabel

Former Director of Marketing, CIC

Case Study: Tucson Jewish Community Center

Tucson Jewish Community Center New Website

Case Study: Tucson Jewish Community Center

The Tucson JCC has something for everyone

“We strive to be an outstanding (perhaps the pre-eminent) Jewish Community Center in North America.“

The J Tucson creates community based on Jewish values by providing the highest quality programs and services in a safe and secure environment for all people of all ages.

The Tucson Jewish Community Center (Tucson JCC) is a community space located in central Tucson at the base of the beautiful Catalina Foothills. For over 60 years, the Tucson Jewish Community Center has been a home away from home for Tucsonans of all ages, abilities, faiths, and identities. We serve more than 5,000 people from all walks of life who come to the JCC to grow, play, learn, and relax.

Services:

Content Strategy, CRM Implementation, DAXKO CRM, Digital, Discovery, Donation Forms, Mobile Responsive Website, SEO, UX Strategy & Design

Full Discovery and Strategy sessions with program staff
Site mapping and information architecture review
Wireframes
Theme development and mobile optimization
Custom integration with DAXKO Operating System for classes, fitness calendars and memberships.
Online intake forms, Membership and login process simplified
Successful SEO strategy developed to fight previous low rankings.

Cecily and her team are the best in town!! They created a beautiful, functional site for our multimillion-dollar nonprofit, resulting in an almost-immediate improvement in our search rankings, increased traffic to the site, and decreased bounce rate. Our customers have loved how easy the site is to navigate and how it integrates with our CRM. Single Focus has been an incredible teammate in this project--from the moment we sat down to do discovery, Cecily listened to our lofty hopes and dreams for the site and provided her expertise to make it all become a reality. Since launch, they've been there every step of the way--they trained our team to manage the site on our own and have responded quickly to every question that's come up since the hand-off. We are so thrilled with the end result and can't recommend the Single Focus crew highly enough!

Khylie Gardner

Director of Marketing, Communications + PR, Tucson JCC

Case Study: Emerge Center Against Domestic Abuse

Case Study: Emerge Center Against Domestic Abuse

The Emerge Center believes that communities where everyone is safe are possible.

Beyond the traditional approach of providing survivors with resources including emergency shelter, safety planning and DV education, Emerge engages the entire community in addressing the underlying causes of abuse. Why? Domestic abuse is a community problem, and we believe that our communities are the solution.

Services:

Bloomerang, Content Strategy, CRM Implementation, Digital, Discovery, Donation Forms, Mobile Responsive Website, SEO, UX Strategy & Design

Full Discovery and Strategy sessions with program staff
Site mapping and information architecture review
Wireframes
Theme development and mobile optimization
Online intake forms, resource library and request forms process simplified
Successful SEO strategy developed to fight previous low rankings.

I had the privilege of completing a project with Cecily that she had worked on with my organization prior to my joining it. I greatly appreciate her thoroughness, her patience in working with us through multiple iterations, as well as her patience and willingness to explain many things to me about web design. She is very responsive, goes beyond in providing customer support and service, and delivers a high-quality product and the skill set that allows the customer to keep it current and dynamic. Our new site is engaging and fresh and we saw this immediately in an increase in traffic to the site. The tools she provided enable us to continue to add and refresh content regularly, which we could not do at the same level on our previous site. This was my first time managing the build and launch of a major website and I could not have asked for a better person to work with on it than Cecily.

Andrea Carmichael

Development Manager, Emerge Center Against Domestic Abuse

Archives: Portfolios

Case Study: My Schools Tucson

Understand and explore all your school options.

Services:

The Project

Case Study: SAAF (Southern AZ AIDS Foundation)

SAAF: Your Life Matters

Services:

The Project

Case Study: Tech Law AZ

The University of Arizona Law's TechLaw program

A Brighter Future at the Intersection of Law, Tech, and Business

Services:

The Project

Case Study: Tucson Audubon Society

More than birdwatching: an inclusive hub for a leading non-profit

Services:

The Project

Case Study: Casa de los Niños

Casa de los Niños; A Voice for Children and Families

Services:

The Project

Case Study: Children’s Clinics

The Children’s Clinic: Meeting the Special Needs of Children and Families

Services:

The Project

Case Study: Children’s Museum Tucson

Refreshing new look for the Museum

Services:

The Project

Case Study: CIC Tucson

CIC unlocks the door to the American Dream.

Services:

The Project

before

after

BRANDING/IDENTITY PACKAGE

Logo Design

Stock Photography Assets

Brand Elements

Case Study: Tucson Jewish Community Center

The Tucson JCC has something for everyone

Services:

The Project

Case Study: Emerge Center Against Domestic Abuse

The Emerge Center believes that communities where everyone is safe are possible.

Services:

The Project