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Case Study: SAAF (Southern AZ AIDS Foundation)

Southern Arizona AIDS Foundation Logo

SAAF: Your Life Matters

Since its inception back in 1997, Southern Arizona AIDS Foundation has remained committed ensuring that we, as a community, continue advancing health, well-being, and social justice for those living with HIV, LGBTQ+ individuals, and communities marginalized by society in Arizona and beyond.

SAAF’s clients are able to receive case management as they learn to navigate their life with a new or existing diagnosis. Through their case manager, SAAF’s clients are eligible to receive housing, psychosocial services, food services, complimentary therapies, and access to other resources. clients know that as well.

Prevention is at the core of making sure that our community stays healthy physically and mentally. SAAF provides HIV and STI testing. Some of their programs aim to prevent relationship abuse, substance abuse, and suicide by implementing evidence-based curricula in their trainings and psychosocial services. SAP (Syringe Access Program) meets people where they are by providing safer practices and allowing folks to have access to resources when they need them. Now with the addition of SAAF Health, people in our community will have access to gender-affirming primary care at no cost.


The Project

  • Full Discovery and Strategy sessions with program staff
  • Site mapping and information architecture review
  • Wireframes
  • Theme development and mobile optimization
  • Custom integration with DoGooder Advocacy tool for advocacy initiatives. 
  • Integration with Bloomerang CRM for donations
  • Online Events and Registration Management process created
  • Successful SEO strategy developed to ensure SAAF gains the online audience it deserves
Cecily and her team are the best in town!! They created a beautiful, functional site for our multimillion-dollar nonprofit, resulting in an almost-immediate improvement in our search rankings, increased traffic to the site, and decreased bounce rate. Our customers have loved how easy the site is to navigate and how it integrates with our CRM. Single Focus has been an incredible teammate in this project--from the moment we sat down to do discovery, Cecily listened to our lofty hopes and dreams for the site and provided her expertise to make it all become a reality. Since launch, they've been there every step of the way--they trained our team to manage the site on our own and have responded quickly to every question that's come up since the hand-off. We are so thrilled with the end result and can't recommend the Single Focus crew highly enough!
Khylie Gardner
Director of Marketing, Communications + PR, Tucson JCC